We are seeking a highly experienced Performance Marketer with over 10 years of expertise to join our DigiPro Marketing. The ideal candidate will drive data-driven marketing strategies, optimize campaigns for maximum ROI, and lead cross-functional teams to achieve business growth.
Roles and Responsibilities
- Develop and execute performance marketing strategies across multiple digital channels including PPC, social media, and affiliate marketing.
- Analyze campaign performance data to optimize spend and improve conversion rates.
- Lead and mentor a team of digital marketing professionals to achieve departmental goals.
- Collaborate with product, sales, and analytics teams to align marketing efforts with business objectives.
- Manage budgets and allocate resources efficiently to maximize ROI.
- Stay updated with the latest trends and technologies in digital marketing and performance advertising.
- Implement A/B testing and conversion rate optimization techniques.
- Prepare detailed reports and presentations for senior management.
- Ensure compliance with data privacy regulations and industry best practices.
- Drive innovation by exploring new marketing channels and tools.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
- 10+ years of proven experience in performance marketing roles.
- Robust analytical skills with proficiency in marketing analytics tools.
- Expertise in Google Ads, Facebook Ads Manager, and other digital advertising platforms.
- Experience managing large marketing budgets and teams.
- Excellent communication and leadership abilities.
- Knowledge of SEO, SEM, and content marketing is a plus.
- Ability to work in a fast-paced, dynamic environment.
- Certifications in digital marketing or analytics are advantageous.
- Strong problem-solving and strategic thinking skills.
Pay: ₹80,000.00 - ₹115,000.00 per month
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
📌 Performance Marketer (Bengaluru)
🏢 Insure Pro 2.0
📍 Bengaluru
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