# Assistant Manager / Deputy Manager – Mall Marketing

**Location:** [Location]

**Department:** Marketing

**Industry:** Mall / Retail /

**Experience:** 4–5Years

**Designation:** Assistant Manager / Deputy Manager – Mall Marketing

## Job Overview

We are looking for a **dynamic, creative and result-oriented Assistant Manager / Deputy Manager – Mall Marketing** to support and drive the overall marketing agenda of the mall through a **360° integrated marketing approach**.

The ideal candidate should have hands-on experience in **mall marketing / retail marketing**, with a strong understanding of **digital marketing, social media, content, consumer engagement, events, campaigns, partnerships and on-ground activations**.

This is **not a pure performance marketing or digital marketing role**. The candidate should be comfortable managing both **marketing strategy and execution** in a fast-paced mall/retail environment.

## Key Responsibilities

### 1. 360° Mall Marketing & Campaigns

- Plan and execute **monthly, seasonal and festive marketing calendars**.

- Support integrated marketing campaigns across **digital, social media, events, OOH, in-mall branding and on-ground activations**.

- Develop campaigns focused on increasing **mall footfall, customer engagement, participation and sales opportunities**.

- Identify innovative marketing opportunities based on the mall's **catchment audience and consumer trends**.

- Support marketing initiatives for festivals, special occasions, store launches and mall-led campaigns.

### 2. Digital, Social Media & Content

- Support the mall's **digital and social media marketing strategy**.

- Coordinate with creative and digital agencies for **content calendars, campaigns, reels, contests and influencer marketing**.





- Develop and execute digital campaigns around **events, festivals, offers and mall initiatives**.

- Monitor social media and digital campaign performance and provide actionable insights.

- Explore **hyperlocal digital marketing and community-building initiatives**.

### 3. Events & On-Ground Activations

- Conceptualise and execute **events, festivals, workshops, consumer engagement activities and on-ground activations**.

- Manage the complete event lifecycle, including **ideation, planning, budgeting, vendor coordination, execution and post-event evaluation**.

- Coordinate with **artists, agencies, vendors, emcees, influencers and internal teams**.

- Ensure smooth execution of events and maintain a high-quality customer experience.

- Monitor event participation and effectiveness against defined objectives.

### 4. Partnerships & Collaborations

- Develop and manage partnerships with **brands, F&B; partners, retailers, schools, colleges, communities, influencers and local businesses**.

- Identify co-marketing and cross-promotion opportunities to increase reach and optimise marketing spends.

- Coordinate with retailers for **store launches, promotions and retailer marketing initiatives**.

- Explore local partnerships that can improve customer engagement and mall footfall.

### 5. Agency, Vendor & Budget Management

- Coordinate with **creative, digital, media, event and production agencies**.





- Prepare agency briefs and ensure timely delivery of creatives and campaigns.

- Coordinate with vendors for event and marketing execution.

- Assist in **vendor negotiations, quotations and budget management**.

- Ensure marketing activities are executed within approved budgets and timelines.

### 6. Reporting & Analytics

- Track and analyse **mall footfall, campaign performance, digital engagement, event participation and marketing spends**.

- Prepare monthly marketing reports and campaign performance reviews.

- Analyse customer and campaign insights to improve future marketing initiatives.

- Maintain records of marketing activities, spends, deliverables and campaign outcomes.

## Required Skills & Experience

- **4-5years of experience** in Mall Marketing, Retail Marketing, Shopping Mall Marketing, Consumer Marketing or a similar role.

- Hands-on experience in **360° marketing and integrated campaigns**.

- Strong exposure to **events, activations and on-ground marketing**.

- Good understanding of **digital marketing, social media and content marketing**.

- Experience in coordinating with **creative/digital/event agencies and vendors**.

- Strong communication, coordination and stakeholder-management skills.

- Ability to manage multiple campaigns and activities simultaneously.

- Valuable understanding of **marketing budgets, campaign reporting and analytics**.

- Strong execution skills with a creative and consumer-focused approach.

## Preferred Background

Candidates from the following backgrounds will be preferred:

- **Shopping Malls / Mall Marketing**

Retail industry

Pay: ₹600,000.00 - ₹800,000.00 per year

Work Location: In person

📌 Assistant Manager / Deputy Manager – Mall Marketing (Kalyan)
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