- Plan, set up, and manage Meta Ads campaigns (Facebook & Instagram) across awareness, consideration, and conversion objectives
- Build and manage custom audiences, lookalike audiences, and retargeting pools using Meta Pixel and Events Manager
- Create A/B tests for creatives, copy, audiences, and placements to continually improve ROAS and CPL
- Monitor daily ad spend, pacing, and performance; optimise in real-time to hit monthly targets
- Coordinate with designers/content team to brief ad creatives; provide data-driven feedback
- Prepare weekly and monthly performance reports with insights and recommendations
SEO (Organic Search)
- Conduct keyword research and competitor analysis using Semrush, Ahrefs, or Google Keyword Planner
- Perform on-page SEO audits and implement recommendations (meta tags, H1/H2 structure, internal linking, page speed)
- Create SEO content briefs and coordinate with writers to produce optimised blog and landing page content
- Build and manage link-building outreach campaigns to improve domain authority
- Track keyword rankings, organic traffic, and leads via Google Search Console and Analytics
- Identify and flag technical SEO issues (crawl errors, broken links, schema markup) and coordinate fixes with the dev team
Analytics & Reporting
- Set up and maintain tracking via Google Analytics 4, Meta Pixel, and UTM parameters
- Build monthly performance dashboards combining paid and organic data
- Present insights and growth recommendations to management on a monthly basis