Location: Mumbai
Experience: 3–5 Years
Salary: Up to ₹8 LPA
Industry: AdTech / CreatorTech / Digital Marketing

Job Summary

We are looking for a data-driven and performance-oriented Performance Marketing Executive to manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and other digital advertising platforms. The ideal candidate should have 3–5 years of hands-on experience managing paid campaigns, analyzing performance metrics, optimizing budgets, and driving customer acquisition.

The role involves managing campaigns targeting international audiences, particularly the US and UK markets, with a robust focus on conversions, customer acquisition costs, and Return on Ad Spend (ROAS).

Key Responsibilities

- Plan, build, launch, and manage paid advertising campaigns across Google Ads and Meta Ads.
- Manage Google Search, Display, YouTube, Performance Max (PMax), and Demand Gen campaigns.
- Optimize campaign structure, audience targeting, keywords, creatives, bidding strategies, and budgets.
- Analyze search terms and ad placements to identify opportunities, reduce wasted spend, and improve campaign performance.
- Conduct A/B testing for ad creatives, audiences, and landing pages.
- Monitor key performance metrics, including CPA, ROAS, CTR, CPC, CPM, CVR, and LTV.
- Ensure accurate conversion tracking using GA4, Google Tag Manager, Meta Pixel, and Microsoft UET.
- Coordinate with CRM teams to track paying customers, revenue, and retargeting opportunities.
- Prepare weekly performance reports highlighting campaign results, insights, and optimization strategies.
- Continuously identify opportunities to improve campaign efficiency and customer acquisition.

Required Skills & Qualifications

- 3–5 years of experience in Performance Marketing, Digital Marketing,



Paid Media, or a similar role.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Strong understanding of Google Search, Display, YouTube, Performance Max, and Demand Gen campaigns.
- Good understanding of performance marketing metrics such as CPA, ROAS, CTR, CPC, CPM, Conversion Rate, and LTV.
- Working knowledge of GA4 and Google Tag Manager.
- Strong proficiency in Microsoft Excel or Google Sheets.
- Excellent analytical, problem-solving, and data interpretation skills.
- Ability to manage multiple campaigns and advertising budgets simultaneously.
- Strong communication, coordination, and reporting skills.

Good to Have

- Experience managing campaigns targeting US, UK, or other international markets.
- Basic knowledge of Microsoft Advertising / Bing Ads.
- Familiarity with SQL and analytics platforms such as Metabase.
- Exposure to TikTok Ads, Reddit Ads, or other emerging advertising platforms.
- Experience in AdTech, SaaS, D2C, or the Creator Economy.
- Knowledge of CRM and lifecycle marketing tools such as WebEngage or MoEngage.
- Bachelor's degree in Marketing, Business, Engineering, or a related field. MBA in Marketing/Digital Marketing is an added advantage.

Why Join?

- Opportunity to work in the growing AI, AdTech, and Creator Economy sectors.
- Exposure to international performance marketing campaigns.
- Work closely with Growth, Product, Creative, Analytics, and CRM teams.
- Opportunity to take ownership of campaigns and directly contribute to business growth.
- Career growth opportunities in Performance Marketing and Growth Marketing.

Interested candidates with strong hands-on experience in Google Ads, Meta Ads, and campaign optimization are encouraged to apply.

Pay: ₹700,000.00 - ₹800,000.00 per year

Work Location: In person

📌 Performance Marketing Executive (MBA ) (Andheri East)
🏢 Xpressedu
📍 Andheri East