About the Role:

Job Summary
We’re looking for an experienced Senior PR Specialist to lead media relations, brand communication and reputation management for a portfolio of clients. You’ll own PR strategy from start to finish, act as a trusted adviser to client leadership and mentor junior team members. The ideal candidate has 4–6 years of experience in PR, communications or journalism, a strong personal network across national, business and trade media, and a clear understanding of how earned media now shapes visibility in search and AI-driven platforms.

Key Responsibilities

- Build and lead PR strategies for multiple client accounts, matched to each client’s business goals, launches and positioning.
- Own the full media relations cycle: story ideas, pitching, press releases, bylines, op-eds and exclusives with tier-1 national, business, regional and trade publications.
- Build and use senior-level relationships with editors, journalists, columnists, podcasters and influencers.
- Position founders and CXOs as thought leaders through interviews, panels, award entries, speaking slots and authored content.
- Lead the planning and execution of PR campaigns, press conferences, product launches and on-ground media events, from briefing to post-event coverage.
- Lead crisis communication and reputation management: prepare holding statements, Q&A; documents and escalation protocols, and advise clients in real time.
- Serve as the main point of contact for clients. Run regular reviews, manage expectations and turn PR outcomes into business value.
- Measure and report impact beyond clip counts: share of voice, message pull-through, quality of coverage, backlink and referral value, and brand presence in AI search results such as ChatGPT, Gemini and Perplexity.
- Work with SEO, content, social and digital teams so that earned media supports wider brand visibility and organic growth.
- Mentor and review the work of PR Executives, and maintain quality standards for writing, pitching and media databases.
- Track industry trends,



competitor communications and the news cycle to spot proactive storytelling opportunities.
- Help with new business: contribute to PR proposals, pitch decks and strategy presentations for prospects.

Required Qualifications

- Bachelor’s or Master’s degree in Public Relations, Mass Communication, Journalism or a related field.
- 4–6 years of experience in public relations, corporate communications or media relations, preferably at an agency handling multiple clients.
- A proven record of securing high-quality coverage in leading national and business publications. Please share a portfolio.
- Excellent writing and editing skills in English. Proficiency in Hindi or a regional language is a plus.
- Hands-on experience managing client relationships and leading accounts on your own.
- Strong understanding of digital PR, social media and how earned media affects SEO and AI search visibility.
- Proficiency in MS Office, Google Workspace and media monitoring tools (e.g. Meltwater, Cision, Muck Rack or similar).
- Working knowledge of AI tools for research, drafting and media monitoring, and an understanding of how generative AI platforms find and cite brands.

Key Skills

- Strategic PR planning and campaign leadership
- Press releases, bylines, op-eds and long-form storytelling
- Senior media relationships and pitching
- Executive thought leadership and spokesperson preparation
- Crisis communication and reputation management
- Client advisory and stakeholder management
- Event and press conference management
- Team mentoring and quality control
- PR measurement and reporting
- Strong organization and judgment under deadline pressure

What We Offer

- Career growth opportunities
- Collaborative and dynamic work environment
- Learning and career development opportunities
- Employee benefits as per company policy

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

- Provident Fund

Application Question(s):

- How strong is your network within the media industry? Do you have direct contacts with journalists across different media's?

Experience:

- PR agency: 4 years (Required)

Work Location: In person

📌 Senior PR Specialist (Kolkata)
🏢 Nico Digital
📍 Kolkata