We are looking for a performance-oriented Digital Marketing & Growth Executive to manage digital campaigns, audience acquisition, online promotions, and marketing performance analysis.
The candidate will be responsible for executing marketing strategies, managing advertising campaigns, improving brand visibility, and generating measurable audience growth.
Key Responsibilities
- Plan and execute digital marketing campaigns across relevant platforms.
- Manage paid advertising campaigns on Meta Ads and Google Ads.
- Handle social media content placement, scheduling, and distribution.
- Identify and implement strategies to increase website traffic and registrations.
- Manage audience targeting, campaign budgets, and advertising performance.
- Monitor campaign results, engagement, conversion rates, and cost per acquisition.
- Analyze marketing data and prepare regular performance reports.
- Conduct competitor research and identify growth opportunities.
- Coordinate with the creative team for campaign materials.
- Optimize campaigns based on performance data and business objectives.
- Support referral campaigns, influencer collaborations, and promotional activities.
Required Skills
- Understanding of digital marketing and online advertising.
- Knowledge of Meta Ads Manager and Google Ads.
- Familiarity with Google Analytics and campaign performance tracking.
- Ability to analyze marketing metrics and prepare reports.
- Understanding of audience targeting and conversion optimization.
- Valuable communication, research, and analytical skills.
- Ability to manage multiple campaigns and meet targets.
Preferred Qualifications
- 1–2 years of experience in digital marketing or performance marketing preferred.
- Freshers with practical advertising knowledge and demonstrable campaign experience may apply.
- Experience with lead generation, website traffic campaigns, or user acquisition is an advantage.