- Map and analyse the complete SuperBae customer journey, from brand discovery to purchase and repeat purchase.
- Segment customers based on purchasing behaviour, product preferences and engagement.
- Analyse first-time customers versus repeat customers and identify opportunities to improve retention.
- Develop customer retention, reactivation and engagement strategies.
- Build CRM and lifecycle marketing initiatives to strengthen customer relationships.
- Identify reasons behind customer drop-offs and low repeat purchases.
- Develop cross-selling and upselling strategies to increase revenue.
- Create product bundles and combinations to improve Average Order Value (AOV).
- Develop customer loyalty programs, rewards and engagement initiatives.
- Identify opportunities for subscriptions, memberships and repeat-purchase programs.
- Study customer behaviour, market trends and changing consumer preferences.
- Conduct marketing experiments, analyse outcomes and implement innovative growth strategies.
- Explore new marketing channels, tools and technologies to improve customer acquisition and retention.
- Collaborate with Brand, Paid Ads, Social Media, Influencer Marketing and Customer Support teams.
- Monitor customer lifetime value and customer acquisition economics.
- Track campaign performance and continuously optimise marketing strategies based on data-driven insights.
Key Performance Indicators (KPIs)
- Repeat Purchase Rate
- Customer Retention Rate
- Customer Lifetime Value (LTV)
- Average Order Value (AOV)
- Customer Reactivation Rate
- Customer Churn Rate
- Customer Engagement Rate
Job Types: Full time, Walk-In
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
- Food provided
- Leave encashment
- Provident Fund