- Plan, execute, and optimize email marketing campaigns for B2B/B2C audiences.
- Create and manage email marketing automation workflows.
- Build and maintain segmented email lists based on customer behavior, industry, demographics, and engagement.
- Conduct A/B testing on subject lines, email content, CTAs, and send times to improve campaign performance.
- Monitor campaign metrics including Open Rate, Click-Through Rate (CTR), Conversion Rate, Bounce Rate, and Unsubscribe Rate.
- Ensure high email deliverability by implementing SPF, DKIM, DMARC, domain warm-up, and list hygiene best practices.
- Collaborate with content, design, and sales teams to develop engaging email campaigns.
- Generate campaign performance reports and provide actionable recommendations.
- Manage CRM data and maintain accurate customer records.
- Support lead generation activities using email outreach and marketing automation tools.
- Stay updated with email marketing trends, compliance regulations, and industry best practices.
Pay: ₹30,000.00 - ₹40,000.00 per month
Experience:
- Email marketing: 2 years (Preferred)
- HubSpot: 1 year (Preferred)