Google Ads & Meta Ads Specialist – U.S. Lead Generation

Company: Anand Desai Law Firm
Location: Punjab, India (Remote)
Employment Type: Full-Time

IG: lawdesai

www.CallDesai.com

About Anand Desai Law Firm

Anand Desai Law Firm is a rapidly growing personal injury law firm based in Los Angeles, California, representing clients throughout the state.

Founded by a former Los Angeles County Public Defender with nearly two decades of legal experience, our firm has earned a reputation for honesty, transparency, outstanding client service, and aggressive advocacy on behalf of injured clients.

As we continue to expand, we are building a dedicated digital marketing team and seeking a highly skilled Google Ads & Meta Ads Specialist to manage, optimize, and scale our paid advertising campaigns targeting the United States.

This is not an entry-level position. We are looking for an experienced, analytical, results-driven professional who understands how to generate qualified leads, optimize advertising budgets, and produce measurable business growth.

Our goal is not simply to generate clicks or impressions. Our goal is to acquire qualified clients efficiently and profitably.

Key Responsibilities

Google Ads Management

- Develop, manage, and optimize Google Search Ads campaigns targeting prospective personal injury clients throughout California.
- Conduct comprehensive keyword research focused on high-intent legal searches.
- Manage keyword match types, negative keywords, geographic targeting, ad scheduling, and bidding strategies.
- Write compelling, high-converting Google Search advertisements.
- Monitor and optimize cost per click (CPC), cost per lead (CPL), conversion rates, and cost per qualified lead.
- Identify and eliminate irrelevant searches, fraudulent or suspicious traffic, and wasted advertising expenditure.
- Conduct regular account audits and implement continuous performance improvements.
- Optimize campaigns to increase qualified inquiries and signed cases.

Facebook & Instagram Advertising (Meta Ads)

- Create, manage, and optimize paid advertising campaigns using Meta Ads Manager.
- Develop lead-generation, brand-awareness, and retargeting campaigns where permitted by platform policies.
- Collaborate with our social media content team to develop effective advertising creatives.
- Test different audiences, messaging, creative formats, and calls to action.
- Monitor campaign performance and continuously optimize for lead quality and acquisition costs.
- Develop strategies to convert prospective clients into inquiries through website landing pages and lead forms.

Lead Generation & Conversion Tracking

- Implement and maintain accurate conversion tracking for phone calls, website inquiries, and lead forms.
- Work with Google Tag Manager, Google Analytics 4 (GA4), Google Ads conversion tracking, and Meta Pixel.
- Understand and implement enhanced conversions, offline conversion imports, and Meta Conversions API where appropriate.




- Collaborate with our intake team to evaluate lead quality and determine which campaigns generate retained clients.
- Identify opportunities to improve landing-page conversion rates and reduce advertising costs.
- Work with call-tracking and CRM systems to attribute leads and signed clients to advertising campaigns.
- Maintain accurate and reliable marketing analytics.

Campaign Strategy & Budget Management

- Develop advertising strategies that support the firm's client acquisition and growth objectives.
- Allocate advertising budgets across campaigns based on performance and lead quality.
- Identify opportunities to expand successful campaigns into additional California markets.
- Monitor competing advertisers and identify strategic opportunities.
- Recommend landing-page improvements, campaign tests, and new advertising approaches.
- Ensure campaigns comply with Google, Meta, and applicable legal advertising requirements, with final legal compliance review by our U.S. team.

Reporting & Accountability

- Prepare weekly campaign performance reports.
- Track advertising spend, qualified leads, cost per qualified lead, signed clients, and cost per signed client.
- Clearly explain what is working, what is underperforming, and what corrective actions are being taken.
- Communicate regularly with our California-based leadership team.
- Establish measurable improvement goals and take ownership of campaign performance.

Required Qualifications

- Minimum 3 years of hands-on experience managing Google Ads campaigns.
- Minimum 2 years of hands-on experience managing Meta (Facebook and Instagram) advertising campaigns.
- Demonstrated experience generating leads for U.S.-based businesses.
- Proven ability to independently manage meaningful monthly advertising budgets.
- Advanced proficiency with Google Ads, keyword research, conversion tracking, bidding strategies, and campaign optimization.
- Working knowledge of Meta Ads Manager, Meta Pixel, and audience targeting.
- Experience using Google Analytics 4 and Google Tag Manager.
- Strong understanding of landing-page optimization and conversion rate optimization.
- Ability to distinguish between low-quality leads and genuine business opportunities.
- Excellent analytical, problem-solving, and reporting skills.
- Strong written and spoken English.
- Ability to work independently and maintain accountability for results.
- Willingness to overlap working hours with our Los Angeles team.

Preferred Qualifications

- Experience managing Google Ads for U.S. personal injury law firms, attorneys, or other competitive qualified services.




- Experience managing monthly advertising budgets exceeding $20,000 USD.
- Google Ads Search certification.
- Experience with Google Local Services Ads for U.S. businesses.
- Experience with call-tracking platforms such as CallRail.
- Experience connecting advertising data to CRM systems.
- Familiarity with Meta Conversions API and offline conversion tracking.
- Experience implementing lead-quality scoring and reducing spam leads.
- Experience creating or optimizing high-converting landing pages.
- Familiarity with Looker Studio or similar reporting tools.

What We Offer

- Competitive compensation based on demonstrated experience.
- Full-time, long-term employment with a growing California law firm.
- Opportunity to manage advertising campaigns in one of the most competitive and sophisticated U.S. legal markets.
- Direct collaboration with our U.S.-based leadership team.
- Opportunities to contribute to marketing strategy and business growth.
- Professional development and advancement opportunities.
- A results-oriented work environment where your contributions are recognized and valued.

How to Apply

Applicants must submit:

- An updated resume.
- A brief summary of their experience managing Google Ads and Meta Ads for U.S.-based businesses.
- Examples of successful campaigns, including advertising budgets, cost per lead, conversion rates, and measurable improvements.
- The largest monthly advertising budget they have personally managed.

Applicants should be prepared to discuss actual campaign results during the interview process. Confidential client information is not required.

We are seeking a true performance marketer—not someone who simply knows how to launch advertisements.

If you are analytical, proactive, experienced, and motivated by measurable results, we encourage you to apply.

Join Anand Desai Law Firm and help drive the next phase of our growth.

Pay: ₹30,000.00 - ₹80,000.00 per month

Application Question(s):

- Are you available to work Los Angeles hours: 9:00AM-6:30PM?
- Have you personally managed paid advertising campaigns targeting customers in the United States?
- Have you managed advertising campaigns for U.S. law firms, personal injury attorneys, or other high-value lead-generation businesses?
- What is the largest monthly Google Ads advertising budget, in USD, that you have personally managed?
- Are you currently Google Ads Search certified?
- Have you personally implemented and troubleshot conversion tracking for website forms and phone calls?
- . Describe one successful Google Ads lead-generation campaign you personally managed. Include the industry, monthly advertising budget, cost per lead, and measurable performance improvements.
- A Google Ads campaign is generating a high volume of leads, but most are spam, irrelevant, or unqualified. What specific steps would you take to improve lead quality?

Experience:

- Social Media Ads Specialist: 2 years (Required)

Location:

- Chandigarh (Required)

Work Location: Remote

📌 Google Ads & Meta Ads Specialist – U.S. Lead Generation (Chandigarh)
🏢 Anand Desai Law Firm
📍 Chandigarh