Content Creator / Content Writer

SPIHER is seeking a creative and results-oriented Content Creator / Content Writer to develop engaging, accurate and student-focused content for institutional branding, digital marketing, website updates and admission campaigns.

Applicants should have a minimum of 2 years of relevant experience in content writing, content creation or digital marketing, along with strong writing, editing and communication skills.

The candidate will work closely with the admissions, graphic design and digital marketing teams to create content that communicates academic programmes, admission processes, campus facilities, institutional achievements, student activities and career opportunities to prospective students and parents.

Key Responsibilities

- Write clear and engaging content for admission advertisements, social media posts, brochures, flyers, prospectuses and campaign materials.
- Develop website content for academic programmes, admissions, campus facilities, events, research and institutional announcements.
- Prepare captions, scripts, headlines, calls to action and promotional copy for Facebook, Instagram, LinkedIn and YouTube.
- Write scripts for admission announcement videos, campus tours, student testimonials, promotional reels and programme introduction videos.
- Create content for application-open campaigns, admission reminders, education fairs, seminars and student engagement activities.
- Develop student- and parent-focused communication for email campaigns, WhatsApp updates and other approved communication channels.
- Conduct basic research to ensure programme details, eligibility information, dates and other published claims are accurate.
- Coordinate with faculty members, admissions counsellors and institutional departments to collect verified information.
- Prepare SEO-friendly website articles, landing-page content, blogs and FAQs using relevant search terms.
- Edit and proofread content for grammar, spelling, readability,



tone and consistency.
- Adapt content for different audiences, platforms and campaign objectives.
- Maintain a content calendar aligned with admissions deadlines, institutional events and marketing campaigns.
- Track content performance with the digital marketing team and recommend improvements.
- Ensure all published content follows institutional brand guidelines and receives the required approval.

Required Qualifications

- Bachelor’s degree in English, Journalism, Mass Communication, Communication, Marketing or a related discipline; equivalent relevant experience may be considered.
- 2–5 years of professional content writing or content creation experience.
- Excellent written English and robust proofreading skills.
- Ability to write concise promotional copy and longer informational content.
- Basic understanding of SEO, keywords, metadata and website content structure.
- Familiarity with social media platforms and digital marketing content formats.
- Ability to manage multiple assignments and meet deadlines.
- Samples of previous writing or content creation work are required.

Preferred Skills

- Experience writing admission-related content, educational blogs and student recruitment campaigns.
- Ability to create video scripts, reels concepts, interview questions and student testimonial scripts.
- Knowledge of WordPress or other content management systems.
- Familiarity with Google Analytics, Search Console or social media insights.
- Experience using Canva or collaborating with graphic designers.
- Knowledge of AI-assisted writing tools, with the ability to fact-check and edit all generated content.
- Understanding of student decision-making, parent concerns and education marketing communication.

Preferred Industry Experience

Higher education, universities, colleges, EdTech, education consultancies, digital marketing agencies, student recruitment or education publishing experience is preferred.

Benefits:

- Leave encashment
- Provident Fund

Work Location: In person

📌 Senior Content Writer (Avadi)
🏢 st peters engineering college
📍 Avadi