We are looking for a creative, data-driven, and culturally plugged-in Social Media Manager to own, scale, and humanize our brand across key social channels. In this role, you won't just schedule posts—you will build an engaged community, turn scrollers into loyal customers, and treat social media as a core revenue and demand-generation engine.

1. Content Strategy & Execution

- Own the end-to-end content calendar and execution across Instagram, YouTube (Shorts & Long-form), LinkedIn, and WhatsApp/community channels.
- Develop platform-specific content pillars (product drops, behind-the-scenes, user-generated content , educational storytelling, and myth-busting).
- Write high-converting hooks, captions, script concepts, and CTAs (Call-to-Actions) that match the brand’s voice.
- Coordinate shoot execution, moodboards, and creative briefs with in-house or agency design and video teams.

2. Community Building & D2C Conversion

- Treat DMs and comments as active growth and customer service touchpoints—fostering high-trust, two-way conversations.
- Collaborate with the performance marketing and e-commerce teams to tie social content directly to product sales, landing page traffic, and discount/referral tracking.
- Drive Online Reputation Management (ORM) by addressing customer feedback, reviews, and inquiries swiftly and empathetically.

3. Creator & Influencer Collaborations

- Source, outreach,



and manage micro- and macro-influencers, brand advocates, and creator partnerships.
- Plan co-created series, product-gifting loops, unboxings, and affiliate/creator commission tracking.

4. Analytics & Iteration

- Track and report weekly/monthly metrics: reach, engagement rate, saves, shares, follower growth, click-through rate (CTR), and attributed revenue.
- Run structured post-mortems on top- and bottom-performing assets; double down on what works and kill stale formats.
- Stay updated on algorithm changes, trending audio, and cultural moments to pivot strategies in real time

What We’re Looking For

- Experience: 3–5 years of hands-on social media management experience, ideally within a D2C consumer brand, quick-scaling startup, or digital-first agency.
- Platform Mastery: Deep understanding of Instagram Reels, YouTube Shorts/Long-form, and Meta ecosystems. [1]
- Creative & Editing Skills: Comfortable prototyping quick assets, basic video edits, or carousels using tools like Canva, CapCut, or Figma.
- Data Fluency: Ability to read Meta Business Suite, YouTube Studio, and Google Analytics to let numbers guide your creative decisions.
- Mindset: An obsessive consumer of internet culture who watches a viral piece of content and immediately dissects why it worked.

Pay: ₹50,000.00 per month

Work Location: In person

📌 Social Media ManagerC) (Gurugram)
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📍 Gurugram