JOB DESCRIPTION

Business Development Executive (BDE) / B2B Sales Executive

Company: IAFA Furniture
Department: Sales & Business Development
Job Location: Mumbai, Maharashtra | Field-based / In-person
Employment Type: Full-time
Annual Salary: ₹4,00,000 – ₹5,00,000 per annum
Experience: 1–2 years in B2B sales preferred
Education: Graduate; MBA in Marketing or Sales is an added advantage
Freshers & Interns: Welcome to apply for suitable positions

About IAFA Furniture

IAFA Furniture offers furniture solutions for modern workplaces, including executive and office chairs, workstations, desks, sofas, cafeteria seating, storage solutions, and tables.

With a legacy of over 60 years, IAFA Furniture is committed to delivering functional, comfortable, and aesthetically designed furniture solutions to businesses and institutions.

As part of our growth strategy, we are expanding our B2B sales and project business across Mumbai, Navi Mumbai, Thane, and other designated markets. We are looking for proactive, result-oriented professionals who can identify new business opportunities, develop strong client relationships, and convert potential projects into profitable orders.

Key Responsibilities

1. Business Development & Lead Generation

- Identify upcoming and ongoing office, commercial, institutional, and interior projects across the assigned territory.
- Generate new business opportunities from corporate offices, banks, educational institutions, hospitals, government departments, builders, developers, and commercial establishments.
- Develop a strong database of prospective clients, architects, interior designers, PMC consultants, contractors, and purchase departments.
- Conduct regular field visits to identify current projects and build a healthy sales pipeline.

2. Client Acquisition & Relationship Management

- Meet decision-makers, including Purchase Managers, Admin Heads, Facility Managers, Project Managers, Architects, and Interior Designers.
- Present IAFA Furniture's product range, catalogues, specifications, and project capabilities.
- Understand client requirements, budgets, timelines, and technical specifications.
- Build long-term relationships to generate repeat orders, referrals, and future project opportunities.

3. Architect & Interior Designer Network Development

- Identify and onboard architects, interior designers, design studios, and interior contracting firms.
- Establish regular engagement with design professionals to introduce IAFA products for upcoming projects.
- Track design-stage projects and identify opportunities to get IAFA products specified in project requirements.
- Explore vendor registration, empanelment, and approved-supplier opportunities with relevant organisations.

4. Quotations, RFQs & Tender Management





- Coordinate with the internal sales and commercial teams to prepare quotations, BOQs, technical submissions, and commercial proposals.
- Track RFQs, tenders, and project enquiries from receipt through submission and follow-up.
- Ensure that quotations and supporting documents are submitted accurately and within deadlines.
- Follow up consistently on submitted proposals and negotiate commercially within approved company guidelines.

5. Project Sales & Order Conversion

- Convert qualified leads into confirmed purchase orders.
- Develop opportunities for bulk furniture supply, office fit-outs, institutional furniture, and turnkey project requirements where applicable.
- Maintain regular follow-ups with prospective and existing clients until the order is closed.
- Identify opportunities for cross-selling and repeat business across the IAFA product portfolio.

6. Internal Coordination & Customer Satisfaction

- Coordinate with design, production, commercial, logistics, delivery, and installation teams to ensure smooth execution of confirmed orders.
- Communicate project specifications, delivery schedules, and customer expectations accurately.
- Monitor order progress and promptly escalate issues that may affect delivery or customer satisfaction.
- Maintain professional relationships with clients throughout the sales and execution cycle.

7. MIS, CRM & Sales Reporting

- Maintain an updated database of leads, client meetings, quotations, follow-ups, negotiations, and confirmed orders.
- Submit daily activity updates and weekly/monthly sales reports to the reporting manager.
- Maintain a project pipeline with estimated order values, expected closure dates, probability of conversion, and next actions.
- Provide market intelligence on competitor pricing, new projects, customer requirements, and emerging business opportunities.

Candidate Profile — What We Are Looking For

- Graduate in any discipline; an MBA in Marketing or Business Administration is preferred.
- 1–2 years of experience in B2B sales, field sales, corporate sales, or project sales.
- Experience in furniture, interior products, building materials, office solutions, or institutional sales will be an advantage.
- Strong communication, presentation, negotiation, and relationship-building skills.
- A proactive, self-motivated approach to prospecting, cold calling, field visits, and lead conversion.
- Ability to interact confidently with senior decision-makers and procurement teams.




- Basic proficiency in Microsoft Excel, email, reporting, and CRM tools.
- Willingness to travel extensively within the assigned territory for client meetings and project visits.
- A target-oriented mindset with the ability to manage multiple opportunities simultaneously.

How Your Performance Will Be Measured

Performance will be evaluated through measurable sales and business-development indicators, including:

- Lead generation: Number and quality of qualified new business opportunities identified.
- Client engagement: Meetings with relevant decision-makers, architects, consultants, and prospective buyers.
- New account acquisition: Number of new corporate, institutional, and project clients developed.
- Sales conversion: Value of confirmed orders generated against assigned targets.
- Pipeline development: Value, quality, and stage-wise progress of active project opportunities.
- Quotation conversion: Follow-up effectiveness and conversion of submitted quotations into orders.
- Revenue and profitability: Achievement of assigned sales targets while adhering to approved commercial terms.
- Reporting discipline: Accuracy and timeliness of sales MIS, CRM updates, and management reports.
- Customer retention: Repeat orders, relationship development, and customer satisfaction.

Individual targets will be assigned based on the company's overall business plan, territory allocation, product portfolio, and available sales resources.

Career Growth

Successful candidates will have the opportunity to grow into roles such as Senior Business Development Executive, Key Account Manager, Project Sales Manager, or other leadership positions based on performance and business requirements.

Internships & Entry-Level Opportunities

Candidates who are enthusiastic about B2B sales and business development are encouraged to apply for suitable internship or entry-level positions. Interns may support market research, lead generation, architect database development, cold calling, client follow-ups, and sales reporting under the guidance of the sales team.

Why Join IAFA Furniture?

- Work with an established furniture business with a legacy of over 60 years.
- Gain exposure to corporate, institutional, and large-scale furniture projects.
- Develop professional relationships with architects, interior designers, contractors, and corporate decision-makers.
- Build a career in B2B sales, project sales, and business development.

Interested candidates may submit their updated CV along with details of their current role, relevant sales experience, and achievements.

Apply for: Business Development Executive / B2B Sales Executive — IAFA Furniture.

Pay: ₹480,000.00 - ₹500,000.00 per year

Education:

- Master's (Preferred)

Work Location: In person

📌 Business Development Executive (BDE) (Ghatkopar)
🏢 IAFA FURNITURE
📍 Ghatkopar