Marketing Manager | Brand Strategy & Growth

Remote (Chandigarh/ Mohali, Jaipur, Mumbai, Pune, Bengaluru) Full-time ₹40,000+ per month, depending on experience

Company: Innovative Events | Market: Toronto, Canada

About Innovative Events

Innovative Events is an established wedding and event decor company based in Brampton, Ontario, Canada. Since 2019, we have designed and executed more than 1,000 events, specializing in premium weddings, celebrations and corporate experiences. We are known for thoughtful design, attention to detail and exceptional execution.

The Opportunity

We are looking for a strategic, creative and results-driven Marketing Manager based in India to take ownership of our marketing function and help grow our brand in the Canadian market. This is not simply a social media scheduling role. We want someone who can think like a Head of Marketing while remaining hands-on with execution, lead generation and performance measurement.

Key Responsibilities

Marketing Strategy & Brand Development

· Build and execute monthly, quarterly and annual marketing plans tied to business goals.

· Research Toronto and GTA wedding trends, competitors, target customers and growth opportunities.

· Maintain a consistent premium brand identity across channels and campaigns.

Digital Marketing & Lead Generation

· Manage and optimize Meta Ads and Google Ads to generate qualified wedding and event inquiries.

· Oversee SEO, Google Business Profile, website content, landing pages and conversion improvements.

· Develop retargeting, email marketing, lead nurturing and referral initiatives.





Social Media & Content

· Manage Instagram, Facebook, Pinterest, TikTok, and other relevant social media platforms.

· Develop and execute content calendars, social media campaigns, Reels, and engaging short-form video content.

· Research trending sounds, music, content formats, and social media trends that align with our brand and target audience.

· Create cinematic, professionally edited videos that reflect Innovative Events' premium brand identity, incorporating creative transitions, colour grading, music, and storytelling.

· Collaborate with our Canadian team to transform event photography, behind-the-scenes footage, and videos into compelling marketing content.

· Maintain a consistent posting schedule while ensuring all content meets our brand's visual standards and drives engagement, brand awareness, and inquiries.

Required Qualifications

· 5+ years of relevant marketing experience with a track record of both strategy and execution.

· Experience in weddings, events, hospitality, luxury services or a closely related sector strongly preferred.

· Proven hands-on experience with Meta Ads, Google Ads, lead generation and social media growth.

· Working knowledge of SEO, email marketing,



website optimization and analytics.

· Strong visual judgment, excellent written and spoken English, independent problem-solving and ownership mindset.

· Ability to show real campaign outcomes and explain your individual contribution.

Additional Advantages

· Experience marketing to Canadian or US audiences.

· Understanding of South Asian weddings and premium celebrations.

· Familiarity with Squarespace, HoneyBook, Canva, Adobe Creative Cloud and AI marketing tools.

What We Offer

· Fully remote opportunity working with an established Canadian events company.

· Direct collaboration with business leadership and meaningful ownership of marketing strategy.

· Creative freedom, growth opportunities and compensation based on experience.

Working Hours

Full time remote position in India. Availability for scheduled meetings and mutually agreed overlapping working hours with our Canadian team (Eastern Time) is required.

How to Apply

Please submit your resume, portfolio or examples of brands you have marketed, and a summary of campaigns you have personally managed with measurable results. Include a brief outline of how you would grow a premium wedding decor brand in Toronto, plus your current and expected monthly compensation.

We are looking for someone who combines strategy, creativity, execution and accountability, and who can take true ownership of our brand’s growth.

Pay: ₹40,000.00 per month

Perks:

- Paid sick time
- Paid time off
- Work from home

Work Location: Remote

📌 Marketing Manager | Brand Strategy & Growth (India)
🏢 Innovative Events
📍 India