Key Responsibilities

- Plan, execute, and manage Facebook and Instagram Ads campaigns.
- Develop strategies to increase e-commerce sales and revenue.
- Manage sales, retargeting, catalog, and Advantage+ Shopping campaigns.
- Optimize campaigns to improve ROAS and reduce customer acquisition costs.
- Conduct audience research, creative testing, and A/B testing.
- Monitor key metrics including ROAS, CPA, CPC, CTR, CPM, and conversion rates.
- Work with the creative team to develop high-performing ad creatives.
- Manage Meta Pixel, Conversions API, and conversion tracking.
- Analyze campaign performance and prepare regular reports.
- Have the ability to manage or assist with Google Search and Shopping Ads campaigns.

Required Skills & Qualifications

- Minimum 2 years of practical experience in Meta Ads.
- Strong hands-on experience in e-commerce advertising.
- Proven understanding of campaign scaling and performance optimization.




- Experience with Shopify, WooCommerce, or other e-commerce platforms.
- Knowledge of audience targeting, retargeting, and catalog ads.
- Understanding of ROAS, CAC, CPA, and conversion tracking.
- Knowledge of Meta Pixel, CAPI, and Google Analytics 4.
- Basic to intermediate knowledge of Google Ads.
- Robust analytical and problem-solving skills.

Preferred Qualifications

- Experience working with D2C and e-commerce brands.
- Knowledge of Google Merchant Center and Performance Max.
- Experience managing substantial advertising budgets.
- Ability to identify winning products, audiences, and ad creatives.

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

- Leave encashment
- Provident Fund

Work Location: In person

📌 Meta Ads Expert (Sahibzada Ajit Singh Nagar)
🏢 Webzia infotech
📍 Sahibzada Ajit Singh Nagar