Job Summary

We are looking for a strategic and result-oriented Digital Marketing Manager with 5–7 years of proven experience in developing and executing comprehensive digital marketing strategies, managing online brand presence, website development, and driving business growth through digital channels.

The ideal candidate should have a solid combination of strategic thinking, creative execution, technical knowledge, and analytical skills, with hands-on experience in website designing, SEO, performance marketing, social media management, and digital campaign management.

Key Responsibilities

1. Digital Marketing Strategy

- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Plan and execute digital campaigns to improve brand awareness, lead generation, customer acquisition, and business growth.
- Identify market trends, competitor activities, and new digital opportunities.
- Manage digital marketing budgets and optimize campaign ROI.

2. Website Designing & Management

- Plan, design, develop, and maintain company websites and landing pages.
- Ensure websites are responsive, user-friendly, SEO-optimized, and visually appealing.
- Coordinate website development, UI/UX improvements, content updates, and technical enhancements.
- Manage website performance, analytics, security, and conversion optimization.
- Working knowledge of WordPress, CMS platforms, HTML, CSS, and website development tools is preferred.

3. SEO & Performance Marketing

- Develop and execute SEO strategies to improve organic traffic and search engine rankings.
- Manage Google Ads, Meta Ads, and other paid digital advertising campaigns.
- Monitor campaign performance and optimize CPL, CPC, CTR, and conversion rates.
- Implement Google Analytics, Google Search Console, and conversion tracking.

4. Social Media & Brand Management

- Develop and manage social media strategies across LinkedIn, Facebook, Instagram, and other relevant platforms.
- Plan content calendars, promotional campaigns,



and brand communication.
- Oversee creative content, graphics, videos, reels, and digital marketing materials.
- Maintain consistent brand identity across all digital platforms.

5. Content & Lead Generation

- Develop content marketing strategies, including blogs, articles, website content, and email campaigns.
- Drive qualified leads through digital channels.
- Collaborate with internal teams to create marketing campaigns for different business verticals.
- Track leads, campaign effectiveness, and digital marketing performance.

6. Analytics & Reporting

- Monitor and analyze website traffic, campaign performance, and digital engagement.
- Prepare monthly digital marketing reports with actionable insights.
- Identify improvement opportunities through data-driven analysis.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- 5–7 years of relevant experience in digital marketing, preferably in a managerial or strategic role.
- Strong expertise in digital marketing strategy and execution.
- Hands-on experience in website designing, development coordination, and website management.
- Proficiency in SEO, SEM, Google Ads, Meta Ads, and social media marketing.
- Working knowledge of WordPress, Google Analytics 4, Google Search Console, and CMS platforms.
- Strong understanding of UI/UX, website optimization, and lead generation strategies.
- Excellent communication, creative thinking, analytical, and project management skills.
- Ability to independently manage digital marketing projects and lead creative or external agency teams.

Preferred Candidate Profile

- Candidates with experience in developing digital strategies for multiple business verticals will be preferred.
- Experience in corporate branding, B2B marketing, and lead generation.
- Ability to combine strategic planning with hands-on execution.
- Strong portfolio showcasing website projects, digital campaigns, and measurable marketing results.

Pay: ₹45,000.00 - ₹65,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Edappally)
🏢 Caspian
📍 Edappally