Job Description: Growth Hacker – Performance Marketing

Company: Xipper
Experience: 2–4 Years
Location: Mumbai / Hybrid (as applicable)
Employment Type: Full-time

About Xipper

Xipper is a travel-tech SaaS platform helping hotels simplify operations, increase direct bookings and grow revenue through technology, automation and AI-powered solutions.

We are looking for a data-driven, creative and result-oriented Growth Hacker – Performance Marketing who can manage and scale digital advertising campaigns for Xipper as well as multiple hotel clients.

Key Responsibilities

1. Google Ads Management

- Plan, create, execute and manage Google Ads campaigns.
- Hands-on experience with Search, Display, Performance Max, YouTube and Remarketing campaigns.
- Conduct keyword research, competitor analysis and audience targeting.
- Optimise campaigns for leads, conversions, ROAS and cost per acquisition.
- Manage campaign budgets and continuously improve performance.

2. Meta Ads Management

- Independently manage multiple Facebook and Instagram ad accounts.
- Plan and execute lead generation, awareness, traffic, conversion and retargeting campaigns.
- Develop audience targeting strategies, lookalike audiences and custom audiences.
- Analyse campaign performance and optimise creatives, copy, targeting and budgets.
- Understand Meta Pixel, Conversion API, Events Manager and tracking.

3. Multi-Client Account Management

- Handle advertising accounts of multiple clients simultaneously.
- Understand different business objectives and develop customised marketing strategies.
- Manage campaign budgets and deliver regular performance reports.
- Monitor campaign performance and proactively identify growth opportunities.
- Maintain clear communication with clients and internal teams.

4. Growth & Performance Optimisation

- Identify opportunities for scaling campaigns and reducing acquisition costs.
- Conduct A/B testing of creatives, landing pages,



audiences and ad copies.
- Track KPIs such as CPL, CPA, CTR, CPC, CPM, ROAS and conversion rates.
- Work closely with the creative and design team to develop high-performing ad creatives.
- Think beyond running ads and identify new channels and strategies for business growth.

5. SEO, AEO & GEO (Additional Advantage)

- Basic understanding of SEO and organic growth strategies.
- Knowledge of AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation).
- Understanding of Google Search Console, Google Analytics 4 and keyword research tools.
- Familiarity with AI-driven search visibility and content optimisation.

Required Skills & Qualifications

- Minimum 2+ years of hands-on experience in Google Ads and Meta Ads.
- Must have independently managed live advertising campaigns.
- Experience handling multiple client ad accounts is highly preferred.
- Robust understanding of campaign setup, optimisation, tracking and reporting.
- Good analytical and problem-solving skills.
- Understanding of landing pages, conversion funnels and lead generation.
- Ability to manage advertising budgets responsibly.
- Self-driven, proactive and comfortable working in a fast-paced startup environment.

Good to Have

- Google Ads certifications.
- Meta Blueprint certification.
- Knowledge of SEO, AEO and GEO.
- Experience with hospitality, travel, SaaS or e-commerce brands.
- Knowledge of Google Tag Manager, GA4, Looker Studio and conversion tracking.

Who We Are Looking For

We are not looking for someone who simply boosts posts or knows how to create basic advertisements.

We need a hands-on growth hacker who understands the complete performance marketing funnel, can independently manage multiple advertising accounts, analyse data, experiment with strategies and consistently improve campaign results.

If you love experimenting, analysing numbers and finding innovative ways to grow businesses, we would love to meet you!

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: Remote

📌 Growth Hacker (India)
🏢 Xipper
📍 India