JOB DESCRIPTION

Digital Marketing Executive (Experienced)

Company: Digital Folks Cooperation

Department: Digital Marketing

Employment Type: Full-Time

Work Mode: 100% Work From Office

Job Location: Dehradun, Uttarakhand

Office Address: 60 Vishnu Vihar, Opposite Kanishk Hospital, National Highway 72, Dehradun, Uttarakhand.

1. About the Company

Digital Folks Cooperation is a performance-driven digital marketing agency based in Dehradun, Uttarakhand. We specialize in providing comprehensive digital solutions, including Performance Marketing, Search Engine Optimization (SEO), Website Design & Development, Social Media Marketing, Creative Designing, and Video Production.

We are looking for a skilled and experienced Digital Marketing Executive who can independently manage digital marketing campaigns, execute client projects, and deliver measurable results across multiple digital platforms.

2. Job Overview

- Position: Digital Marketing Executive

- Experience: Minimum 1+ Year

- Industry Preference: Digital Marketing Agency / Client Servicing

- Working Days: As per company policy

- Working Hours: 9:00 AM – 5:00 PM (Flexible shift: 10:00 AM – 6:00 PM)

- Lunch Break: 1:30 PM – 2:00 PM (30 Minutes)

- Monthly Salary: ₹15,000 – ₹22,000 (Negotiable based on skills, experience, and campaign performance)

- Performance Incentive: Attractive 5% Performance-Based Incentive

3. Key Responsibilities

A. Performance Marketing – Google Ads & Meta Ads

- Plan, create, launch, and manage paid advertising campaigns across Google Ads and Meta Ads Manager.

- Manage Search, Display, Performance Max, Call, Lead Generation, Traffic, and Conversion campaigns.

- Monitor campaign performance, budgets, and key advertising metrics.

- Conduct A/B testing to improve campaign performance and conversion rates.

- Optimize Cost Per Lead (CPL), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).

- Prepare and present regular campaign performance reports.

B. Search Engine Optimization (SEO)

- Execute On-Page SEO activities, including title tags, meta descriptions, heading structures, keyword mapping, and internal linking.

- Implement Off-Page SEO strategies, including quality link building and directory submissions.

- Conduct technical SEO audits and identify website optimization opportunities.

- Monitor website performance through Google Search Console and Google Analytics 4 (GA4).





- Optimize Google Business Profiles (GBP) to improve local search visibility and rankings.

C. WordPress Website Development

- Design, develop, and launch responsive WordPress business websites independently.

- Create conversion-focused landing pages based on client requirements.

- Customize website layouts, themes, and frontend elements.

- Work with HTML, CSS, and basic JavaScript for website customization.

- Ensure website responsiveness, functionality, and basic performance optimization.

D. Creative Designing & Video Editing

- Create professional social media creatives, advertising banners, and carousel posts using Canva.

- Edit promotional videos, Instagram Reels, YouTube Shorts, and marketing videos using CapCut or Filmora.

- Develop engaging visual content according to brand guidelines and client requirements.

- Manage organic social media content calendars, captions, and publishing schedules.

- Handle content distribution across platforms such as Instagram and Facebook.

E. AI-Powered Digital Marketing

- Utilize AI tools such as ChatGPT, Claude, and Gemini for content creation, research, copywriting, and campaign planning.

- Develop effective AI prompts to improve productivity and content quality.

- Integrate AI-assisted workflows into daily marketing operations.

4. Candidate Requirements

- Minimum 1 year of practical experience in Digital Marketing.

- Hands-on experience managing live Google Ads and Meta Ads campaigns.

- Practical knowledge of SEO strategies and website optimization.

- Ability to independently build and manage WordPress websites.

- Proficiency in Canva and video editing tools such as CapCut or Filmora.

- Good understanding of digital marketing analytics and reporting.

- Strong written and verbal communication skills in English.

- Ability to manage multiple projects, meet deadlines, and handle client requirements independently.

- A result-oriented mindset with strong problem-solving and analytical skills.

Mandatory Requirements:





- Must own a working personal laptop.

- Must own a smartphone.

- Must have a personal two-wheeler with a valid driving licence for local travel and field requirements.

Location & Relocation Policy:

- Candidates residing in Dehradun or nearby areas will be preferred.

- Candidates from outside Dehradun may apply only if they are willing to relocate immediately at their own expense.

- This is strictly an on-site position. Remote and hybrid working arrangements are not available.

5. Salary & Performance Incentives

- Fixed monthly salary: ₹15,000 – ₹22,000, depending on experience and practical skills.

- Additional performance incentive of 5% based on the company's defined client portfolio and performance criteria.

Performance Incentive Example:

If an executive earns a fixed salary of ₹15,000 and independently manages a client retainer portfolio worth ₹1,50,000 per month (10 times the base salary), they may qualify for an additional incentive of ₹7,500, subject to the company's incentive policy.

6. Benefits & Additional Perks

- Official company SIM card with unlimited calling and high-speed data.

- Company-sponsored access to required premium AI and digital marketing tools.

- Fuel and travel reimbursement for authorized client meetings, site visits, and other official field activities.

- Opportunities to work on diverse domestic and international client projects.

- Career development and career growth opportunities based on performance.

7. How to Apply

Interested candidates are requested to share their updated resumes along with relevant work samples, including:

- Links to previously managed live Google Ads or Meta Ads campaigns (where shareable).

- WordPress websites developed or managed.

- SEO projects and measurable results.

- Social media creative designs and video editing portfolios.

Candidates with a strong practical portfolio and the ability to independently manage end-to-end digital marketing activities will be preferred.

8. Workplace Details

Company: Digital Folks Cooperation

Office Address: 60 Vishnu Vihar, Opposite Kanishk Hospital, National Highway 72, Dehradun, Uttarakhand.

Build, Execute, Grow – Join Digital Folks Cooperation and be part of our growing digital team!

Pay: ₹14,000.00 - ₹60,000.00 per month

Work Location: Hybrid remote in Dehradun, Uttarakhand

📌 Digital Marketing Manager (Dehradun)
🏢 Digital Folks
📍 Dehradun