- Plan and execute email marketing campaigns for targeted audiences.
- Create engaging email content, subject lines, and templates.
- Manage email campaigns using tools like Mailchimp, SendGrid, HubSpot, etc.
- Build, maintain, and segment email databases.
- Execute cold email campaigns for B2B lead generation.
- Monitor campaign performance, including open rates, click-through rates, and conversions.
- Perform A/B testing to improve campaign effectiveness.
- Ensure email deliverability and maintain email marketing best practices.
- Prepare campaign performance reports and suggest improvements.
- Coordinate with the sales and business development teams.
Required Skills
- 1–3 years of experience in Email Marketing.
- Hands-on experience with email marketing tools.
- Knowledge of cold emailing and B2B email campaigns.
- Basic knowledge of HTML email templates is an advantage.
- Understanding of email automation and lead nurturing.
- Valuable written communication and analytical skills.
- Knowledge of email deliverability, SPF, DKIM, and DMARC is a plus.