We are seeking an experienced and highly skilled Salesforce Marketing Cloud Lead with strong hands-on expertise in AMP script, SQL Queries, SS JS, Journey Builder, Automation Studio, integrations, and customer engagement solutions. The ideal candidate should have deep technical knowledge of Salesforce Marketing Cloud architecture, campaign execution, personalization, and API-based integrations with external platforms.The role requires both technical leadership and hands-on development capability to design, implement, optimize, and support scalable marketing automation solutions for enterprise clients.

Key Responsibilities

Salesforce Marketing Cloud Development & Administration

- Lead the design, development, and implementation of Salesforce Marketing Cloud solutions.
- Build and manage:

- Email Studio
- Journey Builder
- Automation Studio
- Mobile Studio
- Contact Builder
- Audience Builder
- Configure and optimize customer journeys, triggered communications, and personalized campaigns.
- Develop reusable SFMC components and templates.

Hands-on Scripting & Query Development

- Solid hands-on experience in:
- AMPscript
- Server-Side JavaScript (SSJS)
- SQL Queries
- Dynamic content scripting
- Develop advanced personalization logic for email campaigns and landing pages.
- Write complex SQL queries for segmentation, audience creation, data validation, and campaign optimization.
- Build automation workflows using Automation Studio activities.

Integrations & API Management

- Design and implement integrations between Salesforce Marketing Cloud and external systems such as:




- Salesforce CRM
- REST/SOAP APIs
- Data Warehouses
- CDP platforms
- Third-party marketing applications
- Configure API-based data synchronization and real-time event triggers.
- Experience working with:
- REST APIs
- SOAP APIs
- OAuth authentication
- Webhooks
- Collaborate with integration and middleware teams for enterprise connectivity.

Campaign Management & Personalization

- Lead end-to-end campaign execution activities.
- Implement customer segmentation and behavioral targeting strategies.
- Create personalized customer journeys based on real-time events and customer interactions.
- Ensure campaign deliverability, optimization, and compliance standards.

Data Management & Analytics

- Manage data extensions, contact models, and subscriber data.
- Perform data validation, cleansing, deduplication, and transformation activities.
- Monitor campaign performance metrics and provide optimization recommendations.
- Support reporting and dashboard requirements
- Technical Leadership
- Provide technical guidance and mentorship to junior developers and campaign specialists.

Required Skills

Core Salesforce Marketing Cloud Skills

- Strong expertise in:




- Salesforce Marketing Cloud
- Journey Builder
- Automation Studio
- Email Studio
- Contact Builder
- Mobile Studio
- Hands-on experience with:

- AMPscript
- SSJS
- SQL
- HTML/CSS for email development

Integration Skills

- Experience integrating SFMC with:

- Salesforce Sales Cloud
- Service Cloud
- External APIs
- Middleware platforms
- Strong understanding of:

- REST API
- SOAP API
- OAuth
- JSON/XML

Database & Query Skills

- Strong SQL query-writing and optimization skills.
- Experience working with relational databases and customer data models.
- Knowledge of data segmentation and audience management.

Preferred Skills

- Salesforce Marketing Cloud certifications.
- Experience with:

- Salesforce Data Cloud
- Interaction Studio / Personalization
- CDP platforms
- CRM Analytics
- Knowledge of Agile/Scrum methodologies.
- Exposure to DevOps and CI/CD practices for SFMC deployments.

Educational Qualification

- Bachelors degree in Computer Science, Information Technology, or related field.

Preferred Certifications

- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Administrator
- Salesforce Marketing Cloud Developer
- Salesforce Marketing Cloud Consultant
- Participate in solution architecture discussions and effort estimations.
- Conduct code reviews and ensure best practices are followed.
- Coordinate with business stakeholders, architects, and cross-functional teams.

Pay: ₹3,900,000.00 - ₹4,400,000.00 per year

Work Location: Remote

📌 Salesforce Marketing Cloud Lead (India)
🏢 Arrow Point
📍 India