Job Type: Full time
Department: Digital Marketing
Experience: 2–4 Years (Preferred)
Job Overview
We are looking for a skilled and result-oriented Performance Marketing Expert to join our team. The ideal candidate should have hands-on experience in Google Ads, Meta Ads, social media management, and digital marketing strategy. The candidate should be capable of planning, executing, monitoring, and optimizing digital marketing campaigns to achieve business goals and generate quality leads.
Key Responsibilities
- Plan, create, manage, and optimize Google Ads campaigns (Search, Display, YouTube).
- Develop and execute Meta Ads campaigns across Facebook and Instagram.
- Manage social media platforms and ensure consistent brand communication.
- Develop effective digital marketing strategies based on business objectives.
- Conduct audience research, competitor analysis, and keyword research.
- Monitor campaign performance, analyze data, and optimize campaigns for better ROI.
- Manage advertising budgets and ensure efficient budget utilization.
- Generate quality leads and improve conversion rates.
- Prepare performance reports and provide actionable insights.
- Coordinate with the content and creative teams for ad creatives and campaign execution.
- Handle basic SEO activities, including on-page SEO, keyword optimization, and website performance monitoring.
Required Skills & Qualifications
- Hands-on experience in Google Ads and Meta Ads.
- Strong knowledge of performance marketing and campaign optimization.
- Experience in social media management and content planning.
- Ability to develop and implement digital marketing strategies.
- Basic knowledge of SEO and Google Analytics 4 (GA4).
- Familiarity with Google Tag Manager and conversion tracking.
- Good analytical, communication, and problem-solving skills.
- Ability to manage multiple projects and meet deadlines.
Preferred Qualifications
- Google Ads and Meta Blueprint certifications.
- Experience working in a digital marketing agency.
- Experience handling multiple client accounts.
- Knowledge of lead generation and e-commerce campaigns.
What We Expect
- A results-driven mindset.
- Strong ownership and accountability.
- Creative thinking and strategic planning.
- Ability to work independently and as part of a team.
Pay: ₹10,000.00 - ₹30,000.00 per month
Work Location: In person
📌 Performance Marketing Specialist (Ottapalam)
🏢 Digital Triumphs
📍 Ottapalam
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