Why Choose Us?

Since our inception in the year 2015, we have been trailblazers in the B2B dominion. We have used our impeccable and personalized B2B services to help brands capture attention of their target audience groups so that they can easily achieve their bottom lines by optimizing their marketing and advertising endeavors. Innovation, integrity, transparency, diversity, and excellence form the core of our DNA and our impeccable services have been “Empowering Marketers with Powerful Insights”, which also happens to be the central ideology we function with.

Join us to explore a myriad of exciting challenges from across the globe. Come and be a part of an impeccable culture, work on disruptive technologies, and with clients from across the globe. Be a part of a global community committed to champion several missions along the way.

Job Description

Position: Digital Marketing & Growth Team Lead
Focus Areas: B2B Growth | Performance Marketing | SEO, AEO & GEO | GTM Engineering
Company: Valasys Media
Experience: 4+ Years
Qualification: Bachelor’s Degree (MBA Preferred)
Function: Digital Marketing, Growth & Demand Generation
Role Level: Senior / Team Lead

About the Role:

Valasys Media is looking for a highly capable, commercially driven Digital Marketing & Growth Team Lead who can bring together marketing strategy, technology, analytics, and execution to deliver measurable business growth.

This is not a conventional digital marketing role focused solely on generating traffic, running advertisements, or managing social media.

We are looking for someone who understands the complete B2B growth ecosystem, from market research, GTM strategy, audience acquisition, content planning, organic discovery, and paid media to funnel optimization, lead qualification, revenue attribution, and financial forecasting.

The ideal candidate should possess the technical depth to execute campaigns independently, the analytical ability to interpret business performance, and the leadership skills to manage people, projects, and competing priorities.

We value demonstrated execution, commercial judgment, and measurable outcomes over certifications or theoretical knowledge.

Key Responsibilities:

1. Digital Growth Strategy & GTM Engineering

- Develop and execute integrated digital marketing strategies aligned with business objectives, growth targets, and revenue goals.
- Build and optimize B2B go-to-market strategies covering ICP development, audience segmentation, positioning, channel selection, and acquisition.
- Design scalable GTM workflows connecting prospect intelligence, marketing automation, CRM systems, and campaign execution.
- Understand and optimize the complete marketing funnel, from awareness and acquisition to MQL, SQL, pipeline, and revenue conversion.
- Collaborate with Sales, Content, Design, Technology, and Leadership teams to align marketing investments with commercial priorities.

2. SEO, AEO, GEO & Organic Growth

- Take end-to-end ownership of technical, on-page, and off-page SEO initiatives.
- Demonstrate hands-on expertise in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to improve brand discoverability across conventional search and AI-powered discovery platforms.
- Conduct technical SEO audits, keyword and search-intent analysis, competitor benchmarking, content-gap analysis, and website performance assessments.
- Develop strategies for organic traffic acquisition, topical authority, qualified lead generation, and AI-search visibility.
- Manage indexing, structured data, internal linking, website health, and content optimization.
- Measure organic performance using GA4, GSC, Ahrefs, SEMrush,



Screaming Frog, and relevant analytics platforms.

3. Paid Media & Performance Marketing

- Independently plan, launch, manage, optimize, and report on paid campaigns across:
- Google Ads (Search, Display, Remarketing)
- Meta Ads
- LinkedIn Ads
- Programmatic Advertising Platforms

- Own campaign architecture, audience targeting, media planning, budget allocation, tracking, conversion optimization, and performance reporting.
- Manage the complete campaign lifecycle, from initial planning and deployment to optimization, evaluation, and recommendations.
- Understand and apply performance metrics such as CPC, CPL, CPA, CAC, ROAS, ROI, and conversion rates.
- Conduct A/B testing and identify opportunities to improve campaign efficiency, acquisition quality, and return on marketing investment.
- Build performance dashboards that translate channel-level metrics into meaningful business outcomes.

4. B2B Content Strategy & Product Marketing

- Develop content strategies aligned with ICPs, buyer personas, funnel stages, search intent, and business priorities.
- Plan integrated content calendars covering blogs, thought leadership, landing pages, email campaigns, case studies, and demand-generation assets.
- Work closely with content teams to ensure technical accuracy, brand consistency, search visibility, and conversion relevance.
- Demonstrate an understanding of B2B buyer journeys, sales cycles, buying committees, and demand-generation methodologies.
- Support value proposition development, positioning, messaging, and product-led or solution-led marketing initiatives.

5. Website, CMS & Conversion Optimization

- Manage website development and optimization initiatives, with practical knowledge of WordPress and CMS architecture.
- Demonstrate hands-on experience in website and landing-page creation, updates, technical coordination, and troubleshooting.
- Understand website structure, basic front-end technologies, tracking implementation, performance optimization, and user experience.
- Work with technical teams to resolve issues affecting website security, performance, conversion tracking, and search visibility.
- Continuously optimize landing pages, forms, CTAs, and conversion journeys.

6. Marketing Analytics, Finance & Revenue Modeling

- Demonstrate strong commercial understanding of marketing unit economics, budgeting, resource allocation, and campaign profitability.
- Build and maintain marketing forecasts, budget projections, revenue models, and performance reporting frameworks.
- Understand the relationship between marketing expenditure, customer acquisition costs, conversion efficiency, pipeline contribution, and revenue.
- Analyze campaign and channel performance to recommend investment allocation and corrective actions.
- Build executive-level dashboards and reports using HubSpot, GA4, Looker Studio, and other relevant tools.
- Present insights, forecasts, performance gaps, and recommendations to management with clarity and confidence.

7. CRM, Marketing Automation & Technology

- Demonstrate practical working knowledge of HubSpot, including CRM workflows, campaign management, lead lifecycle tracking, reporting, and attribution.
- Understand marketing automation, audience segmentation, lead nurturing, and campaign orchestration.




- Work with sales intelligence and prospecting platforms such as Apollo and LinkedIn Sales Navigator.
- Leverage AI tools such as Claude to improve research, workflows, content operations, and marketing productivity.
- Identify opportunities to automate repetitive processes, improve reporting accuracy, and increase operational efficiency.

8. Team Leadership & Project Management

- Lead and coordinate cross-functional marketing initiatives with clear objectives, ownership, deadlines, and deliverables.
- Manage campaign timelines, content production, internal stakeholders, and project dependencies.
- Set performance expectations, review outputs, provide feedback, and maintain quality standards across the team.
- Identify execution bottlenecks and implement solutions without compromising quality or delivery commitments.
- Communicate project updates, risks, performance results, and strategic recommendations to leadership.
- Maintain accountability for execution quality, budget discipline, and timely delivery.

Mandatory Qualifications & Competencies:

Candidates must demonstrate:

- 4+ years of relevant professional experience in digital marketing, preferably within B2B organizations, agencies, or technology-led businesses.
- Solid, hands-on capabilities in SEO, AEO, and GEO.
- Proven experience independently managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and programmatic advertising.
- Practical experience with website development workflows, WordPress, and CMS management.
- Demonstrated understanding of B2B GTM strategy, marketing funnels, content planning, and demand generation.
- Working knowledge of GTM engineering, CRM processes, and technology-enabled marketing workflows.
- Strong analytical and financial aptitude, including unit economics, campaign budgeting, revenue modeling, and financial projections.
- Proficiency in campaign reporting, performance dashboards, and interpreting marketing data.
- Strong project management skills and the ability to manage multiple priorities independently.
- Exceptional written and verbal English communication, including the ability to present ideas, explain business metrics, and engage confidently with senior stakeholders.
- Ability to combine strategic thinking with hands-on execution and ownership.

Preferred Qualifications:

- MBA in Marketing, Finance, Business Management, or a related discipline.
- Experience designing or managing Account-Based Marketing (ABM) programs.
- B2B SaaS exposure, including product marketing, positioning, and go-to-market strategy.
- Advanced expertise in financial reporting, marketing ROI analysis, and forecasting.
- Experience building marketing automations, lead scoring systems, and CRM-integrated workflows.
- Prior experience mentoring, supervising, or leading a digital marketing team.

Preferred Technology Stack:

- CRM & GTM: HubSpot, Apollo, LinkedIn Sales Navigator
- SEO & Search Intelligence: Ahrefs, SEMrush, Screaming Frog, Google Search Console
- Analytics & Reporting: GA4, Looker Studio, HubSpot Reporting
- Advertising: Google Ads, LinkedIn Ads, Meta Ads, Programmatic Advertising Platforms
- Website & CMS: WordPress, website development and optimization tools
- AI & Productivity: Claude and other AI-powered research, analytics, and automation tools

Candidates are not expected to have mastered every tool listed but should demonstrate strong practical proficiency in the core platforms and the ability to adopt new technologies quickly.

If your expertise extends beyond channel management and you understand how marketing technology, execution, and economics work together to drive business growth, we would like to hear from you.

📌 Digital Marketing & Growth Lead (India)
🏢 Valasys Media
📍 India