Job Objective: To develop new business opportunities through regular customer visits, industrial marketing, technical discussions, enquiry generation and order procurement.
1. Key Roles & Responsibilities
2. Field Marketing & Customer Visits
- Regularly visit factories, industrial plants, PSUs, government departments and private companies.
- Meet purchase managers, technical heads, engineers and project managers.
- Promote company products and manufacturing capabilities.
- Develop new customers through direct market visits.
2. Business Development & Sales
- Identify new business opportunities and potential customers.
- Generate enquiries for company products.
- Follow up with customers for quotations, negotiations and order finalisation.
- Convert enquiries into confirmed orders.
- Achieve assigned monthly and yearly business targets.
3. Technical Marketing
- Understand engineering drawings, product specifications and technical requirements.
- Explain product features and technical capabilities to customers.
- Collect RFQs, drawings, BOQs and technical specifications.
- Coordinate with the design, production and estimation departments.
4. PSU & Government Marketing
- Visit organisations such as BHEL, SAIL, NTPC, DVC, Railways and other PSUs.
- Develop contacts with purchase and technical departments.
- Identify upcoming projects and tender opportunities.
- Follow up on submitted GeM bids and other tenders.
5. Customer Relationship Management
- Maintain regular communication with existing customers.
- Visit customers for pending enquiries and order follow-ups.
- Resolve customer queries in coordination with internal departments.
- Build long-term business relationships.
6. Market Research & Competitor Analysis
- Collect market information and competitor pricing.
- Identify new products and business opportunities.
- Explore new industrial areas and potential markets.
2. Outdoor Work & Travelling Requirements
- Daily or scheduled customer visits as per the company's marketing plan.
- Travel to different industrial locations and project sites.
- Attend face-to-face meetings with customers.
- Conduct product presentations and technical discussions.
- Collect new enquiries and develop potential customers.
- Follow up personally for order conversion.
- Submit daily field visit reports to management.
3. Daily Reporting Responsibilities
Particulars Details
Customer Visits Companies and locations visited
Meetings Persons contacted and discussions
Recent Enquiries Enquiries generated
Follow-ups Pending quotations and orders
Business Opportunities Expected orders and projects
Next Action Future visit and follow-up plan
4. Required Skills & Qualifications
- Minimum 5 years of experience in technical or industrial marketing.
- Good communication and negotiation skills.
- Knowledge of engineering and manufacturing products.
- Experience in PSU and private-sector customer handling preferred.
- Knowledge of GeM and government tender procedures.
- Proficiency in MS Excel, Word and email communication.
- Must possess a valid driving licence.
- Must be willing to travel extensively within and outside the state.
5. Key Performance Indicators (KPI)
- Regular customer visits and new customer development.
- Generation of new enquiries and RFQs.
- Conversion of enquiries into purchase orders.
- Development of PSU and private-sector business.
- Achievement of monthly and annual sales targets.
- Timely submission of daily and monthly visit reports.
Pay: ₹10,000.00 - ₹30,000.00 per month
Work Location: In person
📌 Technical Marketing Executive (Kolkata)
🏢 GOURIKA INDIA
📍 Kolkata
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