We are hiring Marketing Manager-ATL/BTL for Elephantine Enterprises Private Limited located at Adyar, Chennai

Job Description

Key Responsibilities1. Above-the-Line (ATL) Marketing

- Plan and execute mass media and outdoor advertising campaigns, including newspapers, magazines, radio, TV, billboards, hoardings, unipoles, and bus shelters.
- Identify high-visibility outdoor locations and negotiate media spaces for project branding.
- Coordinate with advertising agencies, media planners, and print/broadcast partners for seamless campaign rollouts.
- Ensure all marketing communications comply with local real estate regulations and statutory advertising guidelines

2. Below-the-Line (BTL) & On-Ground Activation

- Plan and execute high-impact property launches, broker/channel partner meets, site ceremonies, and customer engagement events.
- Execute targeted BTL activities such as mall kiosks, corporate park activations, RWA (apartment complex) drives, roadshows, and distribution of collaterals (brochures, flyers, standees).
- Oversee end-to-end site branding (welcome arches, direction boards, glow signs, safety barricades, and model apartment branding) inside and outside project locations.




- Work closely with the sales team to translate BTL activities into direct walk-ins and site visits.

3. Vendor, Agency & Budget Management

- Manage creative, PR, event, and print vendors/agencies from briefing to final execution.
- Obtain competitive quotations, process purchase orders, track invoices, and ensure vendor deliverables meet quality and timelines.
- Prepare, allocate, and monitor monthly/annual marketing budgets for each real estate project.

4. Analytics, Reporting & Cross-Functional Coordination

- Track and measure campaign ROI, cost-per-lead (CPL), walk-in ratios, and overall conversion metrics.
- Maintain regular MIS reports, marketing dashboards, and competitor intelligence tracking for management review.
- Coordinate closely with Sales, CRM, Digital Marketing, and Project/Design teams to ensure unified brand messaging.

Pay: ₹40,000.00 - ₹60,000.00 per month

Perks:

- Health insurance
- Leave encashment
- Life insurance
- Paid sick time
- Provident Fund
- Work from home

Work Location: In person

📌 Manager ATL/BTL (Chennai)
🏢 Elephantine Enterprises Private
📍 Chennai