Job Description – Jr. Digital Marketing Executive

Company: MyRead Group

Job Title: Jr. Digital Marketing Executive

Department: Digital Marketing

Employment Type: Full time

Experience: Fresher / 0–2 Years

Location: Kolkata

Job Summary

MyRead Group is looking for a creative and enthusiastic Jr. Digital Marketing Executive to support the company's online marketing activities. The candidate will be responsible for managing social media platforms, creating promotional content, generating leads, running digital campaigns, and increasing brand awareness for online degree courses and educational admission services.

Key Responsibilities

- Manage and maintain social media platforms such as Facebook, Instagram, LinkedIn, and YouTube.
- Create and publish engaging social media posts, banners, reels, and promotional content.
- Plan and execute digital marketing campaigns for UG and PG admission promotions.
- Generate student admission leads through online marketing activities.
- Assist in running Facebook Ads, Instagram Ads, and Google Ads campaigns.
- Conduct basic keyword research and support SEO activities.
- Write attractive captions, promotional messages, and advertising content.
- Monitor social media engagement, reach, impressions, and campaign performance.
- Coordinate with the graphic design and admission counselling teams.
- Manage WhatsApp marketing and promotional campaigns.




- Research competitors and identify new digital marketing opportunities.
- Prepare daily, weekly, and monthly digital marketing performance reports.

Required Skills & Qualifications

- Graduate in any discipline (Digital Marketing qualification preferred).
- Basic knowledge of Facebook, Instagram, LinkedIn, and YouTube.
- Knowledge of Canva and basic graphic designing.
- Basic understanding of SEO and Google Ads.
- Knowledge of Meta Business Suite and social media management.
- Good content writing and communication skills.
- Basic knowledge of MS Excel and Google Sheets.
- Creative thinking and willingness to learn new marketing strategies.
- Freshers with relevant knowledge can also apply.

Key Performance Indicators (KPIs)

- Social media growth and engagement.
- Number of leads generated through digital platforms.
- Campaign reach and impressions.
- Website traffic and online enquiries.
- Quality of admission leads.
- Timely completion of marketing activities.
- Monthly campaign performance.

Salary & Benefits

- Salary: As per company policy and candidate experience.
- Performance-based incentives
- Learning and development opportunities.
- Career growth in digital marketing.

Pay: ₹9,000.00 - ₹15,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Internet reimbursement

Work Location: In person

📌 Jr. Digital Marketing Executive (Ultadanga)
🏢 MyRead Group
📍 Ultadanga