Job Description – Social Media Manager
Experience: 2-8 Years
Job Location: Mohali (Work From Office)
Employment Type: Full time

About the Role

We are looking for an experienced and creative Social Media Manager to lead social media strategies, manage multiple client accounts, and drive brand growth across various digital platforms.

Key Responsibilities

- Develop, plan, and execute effective social media strategies for multiple clients across different industries.
- Lead, manage, and mentor a team of social media executives and specialists.
- Oversee organic social media campaigns across Instagram, Facebook, LinkedIn, YouTube, TikTok, and other relevant platforms.
- Plan, execute, and optimize paid social media campaigns using Meta Ads Manager, LinkedIn Campaign Manager, and other advertising platforms.
- Develop and manage monthly content calendars, campaign plans, and posting schedules.
- Oversee content creation, including posts, reels, stories, videos, and other engaging social media formats.
- Manage community engagement, audience interactions, and online brand reputation.
- Monitor campaign performance, analyze KPIs, and prepare detailed performance reports with actionable insights.
- Handle client communication, understand business objectives, present strategies, and provide regular campaign updates.
- Manage advertising budgets and optimize campaigns to achieve better engagement, leads, conversions, and ROAS.
- Conduct competitor analysis, audience research, and social media trend analysis to identify growth opportunities.
- Coordinate with graphic designers, video editors, content writers, and in-house shoot teams to ensure timely content delivery.




- Stay updated with the latest social media trends, platform updates, and industry best practices.
- Ensure consistent brand voice, content quality, and timely execution across all client accounts.

Required Skills & Qualifications

- Minimum 2-8 years of hands-on experience in Social Media Marketing, preferably in a digital marketing or advertising agency.
- Proven experience managing multiple social media accounts and client projects.
- Strong understanding of both organic and paid social media marketing strategies.
- Experience managing and mentoring social media teams.
- Hands-on knowledge of Meta Ads Manager, LinkedIn Campaign Manager, and other social advertising platforms.
- Strong understanding of Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter/X.
- Experience in content strategy, campaign planning, community management, and brand positioning.
- Ability to analyze campaign performance, track KPIs, and generate actionable reports.
- Excellent client management, presentation, communication, and leadership skills.
- Ability to manage multiple projects, teams, and deadlines effectively.
- Must have a portfolio or case studies demonstrating successful campaigns and measurable results.

Tools & Platforms

Social Media Platforms: Instagram, Facebook, LinkedIn, YouTube, TikTok, Twitter/X, Snapchat.

Advertising Platforms: Meta Ads Manager, LinkedIn Campaign Manager, Snapchat Ads Manager.

Social Media Management Tools: Meta Business Suite, Hootsuite, Sprout Social, Buffer.

Analytics Tools: Google Analytics, Native Platform Analytics.

Design Tools: Canva, Adobe Creative Suite (basic knowledge).

Pay: Up to ₹80,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Social Media Marketing (Sahibzada Ajit Singh Nagar)
🏢 Blacklisted.Agency
📍 Sahibzada Ajit Singh Nagar