JD – Senior Manager, Creative & Content

About Mamily

Mamily (Me and My Family) is a women's and family health company. We support people through periods and PCOS/PCOD, fertility, pregnancy, parenting, menopause and general wellness, serving retail customers, corporates and insurance partners through the Mamily app, expert consultations and daily live classes.

Our content is moving from static articles to short videos, stories, reels and recorded sessions, on the app and on social media. As Senior Manager – Creative & Content, you will own all of Mamily's creative output, lead a small in-house team of a graphic designer and video editors, and work with every business team.

Key responsibilities

1. Business and internal communication: take briefs from Sales, Marketing, Partnerships and leadership, and deliver newsletters, designed emailers, infographics and presentations on time and on brand.

2. Social media and brand building: own Mamily's social channels and content calendar; script, shoot, edit and publish reels and posts that build reach, engagement and brand recall.

3. In-app content and engagement: publish short videos, stories and interactive communication on the Mamily app, track engagement metrics with Product and Tech, and improve what works.

4. Recorded content production: plan and anchor the shooting of recorded yoga, exercise, expert and webinar sessions, owning their look, flow and content quality through to upload on the app.

5. Medical accuracy and compliance:



make sure all health content is reviewed by Mamily's doctors and experts, and handle sensitive topics with care.

6. Team and vendor management: lead the in-house designer and video editors, manage freelancers and production vendors, and plan the creative budget.

Requirements

Must-have

5+ years in content, creative or brand roles, with experience leading designers or video editors.

A portfolio of short-form video (reels, shorts, stories) taken from idea to publishing, with results.

Hands-on experience planning and directing shoots, ideally including recorded sessions or webinars.

Strong scripting and storytelling for short video; clear written English, with Hindi a plus.

Experience owning brand social media and using analytics to improve content.

Strong project management across many briefs and stakeholders at once.

Working knowledge of design and editing tools (Canva or Adobe, Premiere Pro or CapCut) and AI content tools.

Valuable-to-have

Health, wellness, femtech or parenting content experience.

Experience with content inside a consumer app, or B2B decks and emailers.

Degree in Mass Communication, Journalism, Design, Film or a related field.

Role details:

Reports to

COO

Team

Graphic designer and video editors, plus freelancers and vendors

Location

Delhi

Experience

5+ years

Benefits:

- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Senior Manager- Creative & Content (Delhi)
🏢 Mamily
📍 Delhi