GyanTaal is looking for a skilled Google Ads Expert who can plan, manage, and optimize paid advertising campaigns to generate quality leads and increase student admissions.

The ideal candidate should have hands-on experience with Google Ads, lead generation campaigns, keyword research, campaign optimization, and performance tracking.

Key Responsibilities

- Plan, create, and manage Google Ads campaigns.
- Run Search, Display, and Performance Max campaigns.
- Conduct keyword research and competitor analysis.
- Generate quality leads for online and distance education courses.
- Optimize campaigns to improve conversions and reduce cost per lead (CPL).
- Manage daily budgets and monitor campaign performance.
- Create and test ad copies, headlines, and landing pages.
- Track conversions using Google Analytics 4 and Google Tag Manager.
- Monitor campaign performance and prepare regular reports.
- Identify opportunities to improve ROI and lead quality.

Requirements

- 1–3 years of hands-on experience in Google Ads.
- Good knowledge of Google Search and Display campaigns.
- Experience in lead generation and conversion optimization.
- Understanding of keyword research,



bidding strategies, and audience targeting.
- Knowledge of Google Analytics 4 and Google Tag Manager.
- Ability to analyze campaign data and improve performance.
- Experience in the education or EdTech industry will be an advantage.

Preferred Skills

- Google Ads Campaign Management
- Lead Generation
- Keyword Research
- Conversion Tracking
- Campaign Optimization
- Google Analytics 4
- Google Tag Manager
- Performance Reporting

About GyanTaal

GyanTaal is an education guidance platform that helps students and working professionals explore online and distance learning programs from various universities. We provide course selection guidance, counselling, and admission support to help learners make informed educational decisions.

Apply Now: Join GyanTaal and help us reach more students through effective digital advertising.

Pay: ₹20,000.00 - ₹50,000.00 per month

Advantages:

- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund

Work Location: Remote

📌 Google Ads Specialist (Dehradun)
🏢 GyanTaal Institute of Advanced Studies
📍 Dehradun