We are looking for a skilled PPC Executive who can plan, create, manage, and optimize paid advertising campaigns across different digital platforms to generate quality leads and achieve business goals.
Roles & Responsibilities
- Create and manage paid advertising campaigns on Google Ads and Meta Ads.
- Conduct keyword research, audience targeting, and competitor analysis.
- Monitor and optimize campaigns to improve performance and reduce advertising costs.
- Manage campaign budgets and track key metrics such as CPC, CTR, CPL, CPA, and ROAS.
- Set up and monitor conversion tracking using Google Analytics, Google Tag Manager, and Meta Pixel.
- Prepare campaign performance reports and suggest improvements.
- Test different ad copies, creatives, keywords, and targeting strategies.
- Work on lead generation and improve campaign results.
Required Skills
- Valuable knowledge of Google Ads and Meta Ads.
- Understanding of PPC, CPC, CTR, CPL, CPA, and ROAS.
- Knowledge of keyword research and audience targeting.
- Basic understanding of Google Analytics and conversion tracking.
- Good analytical and communication skills.
- Ability to manage multiple campaigns.
Requirements
- 3 months to 6 months of relevant experience.
- Practical experience in handling paid advertising campaigns.
- Candidates with good communication skills will be preferred.