Company: Innovative Careertech PVT LTD (Innovative Academy)
Experience: 1–4 Years
Industry: EdTech / Education Technology
Employment Type: Full-Time
Location: Bangalore

About the Role

Innovative Academy is looking for a result-driven Digital Marketing Specialist with 1–4 years of hands-on experience specifically in the EdTech industry. The candidate should have robust expertise in paid advertising, organic marketing, SEO, and lead generation, with the ability to drive quality student enquiries and improve brand visibility.

Key Responsibilities

- Plan, execute and optimise paid advertising campaigns on Google Ads and Meta Ads.
- Manage lead generation campaigns for IT courses such as CCNA, AWS, DevOps, Cloud Computing, Java Full Stack, Data Science and AI.
- Improve organic rankings through SEO, keyword research, on-page and off-page optimisation.
- Develop and execute organic marketing strategies for Instagram, Facebook, LinkedIn and YouTube.
- Create monthly digital marketing calendars, campaign strategies and promotional content.
- Analyse campaign performance, CPL, conversion rates, ROI and lead quality.
- Work on website SEO, blogs, landing pages and backlink strategies.
- Coordinate with the creative team for ad creatives, reels, banners and promotional videos.
- Identify new marketing opportunities and implement strategies to increase admissions.
- Track competitors and emerging trends in the EdTech industry.

Required Skills

- 1–4 years of experience in EdTech Digital Marketing only.




- Strong hands-on experience in Google Ads and Meta Ads.
- Good understanding of SEO and organic Google ranking strategies.
- Experience in education-related lead generation campaigns.
- Knowledge of Google Analytics 4, Google Search Console and keyword research tools.
- Understanding of CPL, CAC, ROAS and marketing funnels.
- Good content planning and social media management skills.
- Data-driven approach with a focus on measurable business results.
- Usage of AI tools and MCP's Claude and Chat GPT.

Preferred Candidate Profile

- Must have prior experience working with an EdTech company, training institute or online education platform.
- Should understand how students search for courses and make admission decisions.
- Must be capable of independently handling paid and organic marketing activities.
- Should be creative, analytical and target-oriented.
- Candidates with proven results in generating quality education leads will be preferred.

Performance Expectations

- Consistent generation of quality student leads.
- Improvement in organic keyword rankings and website traffic.
- Optimisation of advertising spend and reduction in cost per lead.
- Increased social media engagement and brand awareness.
- Contribution towards monthly admission and revenue targets.

Apply Now!

Join Innovative Academy and be part of a growing EdTech organisation focused on building successful IT careers.

Interested candidates can share their updated resumes.

Pay: ₹15,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist - EdTech (Vijayanagar)
🏢 Innovative Careertech Private
📍 Vijayanagar