JOB DESCRIPTIONPosition: Retail Store Manager – Exclusive Brand Outlet (Sports Brand)

Department: Retail Sales & Operations
Designation: Store Manager
Industry: Sports Goods / Sportswear / Retail
Job Location: As per business requirement
Reporting To: Retail Operations Manager / Head – Retail
Experience: 4–8 Years in Retail Operations (preferably in Sports, Footwear, Apparel or Lifestyle Retail)

1. Job Purpose

To independently manage and drive the overall operations of the Exclusive Brand Outlet (EBO), ensuring achievement of sales targets, excellent customer experience, effective inventory management, team productivity and adherence to brand standards and company policies.

2. Key Responsibilities

A. Sales & Business Development

- Drive daily, weekly and monthly store sales to achieve assigned business targets.
- Develop and implement strategies to improve store sales, conversion rates and average transaction value.
- Monitor key retail performance indicators, including footfall, conversion ratio, average bill value (ABV) and units per transaction (UPT).
- Identify opportunities for cross-selling and up-selling of sports products, footwear, apparel and accessories.
- Monitor competitor activities, customer preferences and local market trends.

B. Store Operations & Visual Merchandising

- Ensure smooth day-to-day functioning of the exclusive brand outlet.
- Maintain store presentation, product displays, visual merchandising and brand guidelines.
- Ensure proper product placement, pricing, signage and promotional displays.
- Maintain store hygiene, housekeeping, discipline and overall ambience.
- Ensure compliance with company SOPs, operational guidelines and audit requirements.

C. Customer Experience & Relationship Management

- Ensure excellent customer service and a positive shopping experience.
- Understand customer requirements and guide them regarding suitable sports products, footwear, apparel and accessories.




- Handle customer complaints, returns, exchanges and escalations effectively.
- Build customer relationships to encourage repeat purchases and brand loyalty.
- Collect customer feedback and communicate improvement opportunities to management.

D. Inventory & Stock Management

- Monitor stock availability and ensure optimum inventory levels.
- Conduct regular physical stock verification and reconcile inventory discrepancies.
- Ensure proper inward, outward, transfer and billing documentation.
- Monitor fast-moving, slow-moving and non-moving inventory.
- Coordinate with the warehouse and supply chain teams for timely replenishment.
- Minimise stock loss, damage, pilferage and inventory mismatches.

E. Team Management & Development

- Lead, supervise and motivate store sales executives and other staff members.
- Allocate daily responsibilities and monitor individual sales performance.
- Prepare staff duty rosters and ensure adequate manpower availability.
- Conduct regular product knowledge and customer-handling training.
- Maintain employee discipline, grooming standards and professional conduct.
- Evaluate team performance and support capability development.

F. Cash, Billing & MIS Management

- Ensure accurate POS billing, cash handling and daily sales reconciliation.
- Monitor discounts, returns, exchanges and promotional transactions as per company policy.
- Prepare and submit daily, weekly and monthly sales and operational reports.
- Monitor store expenses and ensure effective cost control.




- Ensure proper documentation and timely submission of store-related records.

3. Key Performance Indicators (KPIs)

- Achievement of monthly and annual sales targets.
- Store profitability and expense control.
- Customer satisfaction and repeat customer ratio.
- Conversion ratio and average transaction value.
- Inventory accuracy and stock loss control.
- Staff productivity and individual sales performance.
- Compliance with store SOPs and visual merchandising standards.
- Timely submission and accuracy of sales and operational reports.

4. Educational Qualification

- Graduate in any discipline; preferably BBA, B.Com or MBA (Marketing/Retail Management).
- Certification or training in Retail Management will be an added advantage.

5. Required Skills & Competencies

- Strong sales and business development orientation.
- Excellent communication and interpersonal skills.
- Leadership, team management and decision-making abilities.
- Customer relationship and complaint-handling skills.
- Good understanding of retail operations, POS systems and inventory management.
- Analytical skills to interpret sales reports and retail performance metrics.
- Knowledge of sports products, sportswear, footwear and accessories will be preferred.
- Ability to work in a target-driven retail environment.

6. Preferred Candidate Profile

- Candidates with experience managing an Exclusive Brand Outlet (EBO), preferably in sports, footwear, apparel or lifestyle retail.
- Experience in handling a complete store independently, including sales, inventory, manpower and daily operations.
- Strong understanding of retail sales processes and customer engagement.
- Candidates from reputed sports or lifestyle retail brands will be preferred.

Pay: ₹600,000.00 - ₹900,000.00 per year

Perks:

- Cell phone reimbursement
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Retail Store Manager (Jalandhar)
🏢 Bamantra Talent Solutions
📍 Jalandhar