Job Title: Marketing Manager

Location: Hyderabad, Telangana, India

Company Overview:

Disha Foods Private Limited (Bakemate, Ankit & Unwrap Happiness) is a leading biscuits, chocolates, and confectionery manufacturer dedicated to creating delightful and high-quality treats for consumers. With a strong commitment to innovation, quality, and customer satisfaction, we have established ourselves as a prominent player in the industry. Our headquarters are based in Hyderabad, Telangana, and we take pride in our diverse and energetic work culture.

Job Description

Position Overview:

As a Marketing Manager at Disha Foods Private Limited you will play a pivotal role in shaping and executing brand strategies for our range of biscuits, chocolates, and confectionery products. You will be responsible for developing and implementing marketing plans, managing product portfolios, and ensuring the brand's consistent growth in the market.

Key Responsibilities

Marketing Strategy and Planning:

- Develop comprehensive brand strategies aligned with the company's overall business objectives.
- Conduct market research to identify consumer trends, competitor activities, and emerging opportunities.
- Collaborate with cross-functional teams to create and execute integrated marketing plans.

Product Portfolio Management:

- Oversee the entire product lifecycle, from conceptualization to launch and post-launch evaluation.
- Analyze sales performance, consumer feedback, and market trends to optimize the product portfolio.
- Work closely with R&D; and production teams to introduce new products and improve existing ones.





Marketing and Communication:

- Create compelling and differentiated brand messaging to resonate with target audiences.
- Develop and execute marketing campaigns across various channels, including digital, print, and social media.

Brand Performance Analysis:

- Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing strategies.
- Prepare regular reports on brand performance, market share, and competitor activities.
- Utilize data-driven insights to recommend adjustments and improvements to marketing efforts.

Brand Compliance:

- Ensure consistent brand messaging and visual identity across all communication channels.
- Implement and enforce brand guidelines to maintain brand integrity.
- Collaborate with internal teams to ensure all brand-related activities align with company values and standards.

Qualifications and Skills:

- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
- Proven experience (3+ years) in brand management within the FMCG sector, preferably in biscuits, chocolates, or confectionery.
- Strong understanding of market trends, consumer behaviour, and competitor activities.
- Excellent creative mindset with the ability to think strategically and execute tactically.
- Proficient in data analysis and interpretation.

Disha Foods Private Limited is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Pay: ₹95,000.00 - ₹100,000.00 per month

Work Location: In person

📌 Marketing Manager (Hyderabad)
🏢 Disha Foods
📍 Hyderabad