Company: Darsh Impex India LLP
Location: Mulund, Mumbai, Maharashtra
Experience: 3–5 Years
Job Type: Full-Time (Work from Office)
Department: Digital Marketing
Industry: Industrial Machinery, Packaging Machinery & Material Handling Equipment

Job Summary

We are looking for an experienced and results-driven Senior Digital Marketing Executive with strong expertise in Performance Marketing, B2B Lead Generation, Brand Awareness, and Digital Marketing Strategy.

The ideal candidate should have 3–5 years of hands-on experience managing paid advertising campaigns, generating high-quality B2B leads, increasing brand visibility, optimizing marketing performance, and implementing data-driven marketing strategies.

The candidate will independently manage digital marketing activities, collaborate with the sales team, and guide junior marketing team members to improve campaign effectiveness and overall marketing performance.

Key Responsibilities

1. Performance Marketing & Paid Advertising

- Plan, execute, and optimize Meta Ads (Facebook and Instagram) and Google Ads campaigns.
- Manage lead generation, brand awareness, retargeting, and conversion-focused campaigns.
- Optimize advertising budgets to improve cost per qualified lead and return on ad spend where measurable.
- Conduct audience research, A/B testing, and campaign performance analysis.
- Implement and manage conversion tracking using Meta Pixel, Google Tag Manager, GA4, and Google Ads conversion tracking.

2. B2B Lead Generation

- Develop B2B lead generation strategies for industrial machinery and equipment.
- Improve lead quality through audience targeting, ad creatives, landing pages, and lead forms.
- Coordinate with the sales team to evaluate lead quality and conversion outcomes.
- Build remarketing and lead-nurturing strategies.
- Monitor lead-to-enquiry, qualified lead, and sales conversion performance.

3.



Digital Marketing Strategy & Brand Awareness

- Develop monthly digital marketing plans aligned with company objectives.
- Plan and execute brand awareness campaigns to increase brand visibility, recognition, and reach among relevant B2B audiences.
- Identify opportunities to generate enquiries through Google Search, Meta, and other relevant digital channels.
- Analyze competitor marketing strategies and industry trends.
- Coordinate with external SEO and website agencies to improve website performance, brand visibility, and lead generation.

4. Social Media & Content Marketing

- Plan performance-oriented social media content and advertising creatives.
- Guide the creation of engaging product videos, reels, ad copies, and promotional campaigns.
- Improve content strategy across Instagram, Facebook, LinkedIn, and YouTube.
- Develop content strategies to strengthen brand awareness and engagement among target audiences.
- Collaborate with designers, video editors, and internal team members.

5. Analytics & Reporting

- Track campaign performance using Meta Ads Manager, Google Ads, and GA4.
- Prepare weekly and monthly performance reports.
- Analyze CPL, CTR, CPC, conversion rates, lead quality, brand reach, impressions, and engagement.
- Recommend improvements based on campaign performance and sales feedback.

6. Team Guidance & Mentorship

- Train and guide junior digital marketing executives in practical campaign management.
- Provide hands-on guidance in Meta Ads, Google Ads, audience targeting, and campaign optimization.




- Review junior team members' work and support their professional development.
- Establish structured workflows, reporting practices, and campaign checklists.
- Encourage continuous learning and knowledge sharing within the marketing team.

Required Skills & Qualifications

- 3–5 years of practical digital marketing experience, with a strong focus on performance marketing.
- Proven experience managing Meta Ads and Google Ads campaigns.
- Experience generating and optimizing B2B leads and executing brand awareness campaigns.
- Working knowledge of GA4, Google Tag Manager, and conversion tracking.
- Strong analytical, reporting, and problem-solving skills.
- Ability to independently plan, execute, and optimize advertising campaigns.
- Good communication, coordination, and mentoring skills.
- Experience managing advertising budgets and evaluating lead quality.
- Bachelor's degree in Marketing, Business, or a related field preferred.

Preferred Qualifications

- Experience in industrial machinery, manufacturing, engineering, or other B2B industries.
- Familiarity with Google Search Ads, LinkedIn marketing, and lead-generation landing pages.
- Experience collaborating with sales teams and external marketing agencies.
- Experience using CRM tools and lead-tracking systems.

What We Offer

- Opportunity to manage digital marketing campaigns for a growing industrial machinery business.
- Hands-on involvement in performance marketing, B2B lead generation, and brand awareness.
- Opportunity to contribute to marketing strategy and guide junior team members.
- Collaborative work environment with opportunities for professional growth.

Salary: As per experience and company standards.

Job Type: Full time, Work from Office.

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Mumbai)
🏢 Darsh Impex India
📍 Mumbai