Digital Marketing Executive – Performance & Growth

Company: Dawnlight Business Services Pvt. Ltd.

Location: Hyderabad / Secunderabad, Telangana

Work Mode: Hybrid (Remote-first, with in-person meetings in Hyderabad as required)

Job Type: Full-time

Experience: 2–5 years preferred

Salary: ₹20,000–₹30,000 per month (based on experience and skills)

Openings: 1

About Us

Dawnlight Business Services Pvt. Ltd. operates Aplify (www.aplify.in), a growing Indian digital marketplace connecting buyers, sellers and communities across pre-owned vehicles, mobiles, property rentals, jobs, services and other categories.

We also support Aashritha Charitable Trust (www.aashritha.org), a charitable organisation engaged in social welfare initiatives.

We are looking for a proactive, hands-on Digital Marketing Executive who can independently plan, execute and optimise digital marketing activities, primarily driving Aplify's marketplace growth while also supporting Aashritha's digital presence and outreach.

Key Responsibilities

Performance Marketing & Growth

- Independently plan, execute and optimise Meta Ads and Google Ads campaigns for website traffic, app installs, user acquisition and conversions.
- Identify growth opportunities across target locations, marketplace categories and relevant audiences.
- Plan marketing budgets, analyse campaign performance and recommend improvements.

SEO, ASO & Organic Growth

- Improve organic visibility of marketplace category, subcategory, location and individual listing pages.
- Conduct keyword research, on-page SEO, content optimisation and coordinate technical SEO improvements.
- Support App Store Optimisation (ASO) and monitor organic search performance using Google Search Console and GA4.
- Prioritise meaningful organic discovery and user engagement over routine backlink submissions.

Social Media, Content & Brand Promotion

- Develop monthly content calendars, identify emerging trends and plan engaging campaigns, Reels and promotional content.




- Coordinate with designers and content creators for timely execution across social platforms.
- Support influencer collaborations, digital PR, partnerships and brand awareness activities.

Aashritha Charitable Trust – Digital Outreach

- Improve the NGO's online visibility through SEO, social media and relevant content marketing.
- Plan awareness campaigns and support donor engagement, CSR outreach and digital fundraising initiatives.
- Coordinate NGO-related creatives, website updates and promotional activities.

Analytics, Planning & Ownership

- Monitor campaign performance, website traffic, user acquisition and conversion metrics.
- Provide weekly performance reports with practical insights, recommendations and next steps.
- Independently propose and manage marketing initiatives aligned with organisational objectives, subject to approved budgets.

Required Skills & Experience

- 2–5 years of relevant digital marketing experience.
- Proven hands-on experience managing both Meta Ads and Google Ads campaigns is essential.
- Strong understanding of SEO, GA4, Google Search Console and conversion tracking.
- Experience in social media strategy, content planning and creative team coordination.
- Ability to analyse campaign data, optimise budgets and translate insights into business results.
- Good communication, organisational and independent problem-solving skills.
- Familiarity with current marketing trends and AI-powered marketing tools.

Preferred: Previous experience in digital marketplaces, e-commerce, classifieds or mobile-app marketing. Knowledge of AppsFlyer, ASO, influencer marketing and NGO/CSR campaigns is an advantage.

Work Arrangement

This is a full time,



hybrid (remote-first) position, preferably for candidates based in Hyderabad or Secunderabad.

The selected candidate will primarily work remotely but must be available for occasional in-person meetings, planning sessions and coordination in Hyderabad, with reasonable advance notice.

There is currently no fixed office attendance schedule.

Why Join Us?

- Work closely with the founding team on meaningful business and social-impact initiatives.
- Gain ownership of real marketing campaigns, strategies and measurable outcomes.
- Opportunity to contribute ideas, experiment and grow professionally as the organisations expand.

We value initiative, practical expertise, accountability and measurable results over routine marketing activities.

How to Apply

Apply through Indeed with your updated resume.

Candidates are encouraged to highlight campaigns they have personally managed, including objectives, budgets, results and optimisation experience.

Explore our initiatives before applying:

Aplify: www.aplify.in
Aashritha Charitable Trust: www.aashritha.org

Pay: ₹20,000.00 - ₹30,000.00 per month

Perks:

- Work from home

Application Question(s):

- Are you based in Hyderabad/Secunderabad, or able to attend occasional in-person meetings in Hyderabad with advance notice?
- Have you personally planned, launched and optimised live paid advertising campaigns on both Meta Ads and Google Ads?
- Briefly describe one paid marketing campaign you independently managed, including the objective, approximate budget, measurable results and an optimisation you made.
- Which tools have you used hands-on for SEO, analytics and conversion tracking (such as GA4, Search Console, Meta Ads Manager or AppsFlyer)?
- Are you comfortable working full-time in a remote-first hybrid role, with a monthly salary of ₹20,000–₹30,000, and supporting both Aplify and Aashritha Charitable Trust?

Work Location: Hybrid remote in Hyderabad, Telangana

📌 Digital Marketing Executive – Performance & Growth (Hyderabad)
🏢 Aplify
📍 Hyderabad