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JOB DESCRIPTION – DIGITAL MARKETING SPECIALIST

1. About the Company

Capital One Trading & Co. is engaged in the manufacturing, wholesale and distribution of traditional palm-based products, including Palm Jaggery, Palm Candy, Karupatti and other heritage food products.

Through our brand, Panai Kudil, we aim to bring authentic traditional products to modern consumers while expanding our presence across B2B wholesale markets and D2C e-commerce platforms.

We are looking for a result-oriented Digital Marketing Specialist who can independently manage and execute our complete digital marketing operations for both B2B and D2C business segments.

2. Job Objective

To develop and execute comprehensive digital marketing strategies that:

- Generate qualified B2B enquiries, wholesale leads and business opportunities.
- Increase D2C website traffic, product visibility and online sales.
- Build brand awareness and establish a solid digital presence.
- Improve organic search rankings through SEO, AEO and GEO.
- Manage paid advertising campaigns and optimize marketing ROI.
- Drive consistent business growth through digital channels.

3. Key ResponsibilitiesA. B2B Digital Marketing

- Develop and execute B2B digital marketing strategies for wholesale, distributors, retailers and bulk buyers.
- Manage Facebook and Instagram advertising campaigns for B2B lead generation.
- Run Google Search and Display campaigns targeting relevant business customers.
- Generate qualified leads for Palm Jaggery, Palm Candy, Karupatti and other product categories.
- Develop marketing campaigns targeting different Indian states and regional markets.
- Create business-focused advertising creatives, videos, banners and promotional content.
- Optimize campaigns based on cost per lead, lead quality and conversion performance.
- Work closely with the sales team to improve lead quality and lead conversion.
- Develop landing pages and enquiry-generation campaigns.

B. D2C Digital Marketing – Panai Kudil

- Develop and execute digital marketing strategies to increase direct consumer sales.
- Manage and optimize the Panai Kudil Shopify website.
- Plan and execute product-specific marketing campaigns.
- Manage Meta Ads and Google Ads for website traffic, conversions and retargeting.
- Improve product listings, product descriptions, landing pages and website content.
- Develop promotional campaigns for festivals, seasonal offers and product launches.
- Implement abandoned cart recovery and customer retargeting strategies.
- Improve website conversion rates and average order value.




- Coordinate with the team for product launches, offers and online promotions.
- Explore opportunities across Amazon and other relevant e-commerce marketplaces.

C. SEO, AEO & GEO

- Implement comprehensive Search Engine Optimization strategies.
- Conduct keyword research and competitor analysis.
- Optimize website pages, product pages, collections, blogs and metadata.
- Develop SEO-friendly content for both B2B and D2C audiences.
- Implement AEO (Answer Engine Optimization) to improve visibility in AI-powered search and answer platforms.
- Implement GEO (Generative Engine Optimization) to improve brand visibility in generative AI search results.
- Improve Google indexing, organic traffic and keyword rankings.
- Manage Google Search Console and Google Analytics.
- Develop a content strategy based on high-intent keywords and customer search behaviour.

D. Social Media Management

- Manage the company's Facebook, Instagram, LinkedIn and YouTube presence.
- Develop monthly social media calendars.
- Plan, create and publish reels, posts, stories, carousels and promotional videos.
- Create engaging content for both business buyers and end consumers.
- Develop brand storytelling, product education and promotional campaigns.
- Manage social media engagement, comments and customer enquiries.
- Track social media growth, reach, engagement and performance.
- Maintain consistent brand identity across all digital platforms.

E. Content Creation & Creative Development

- Create marketing creatives using Canva, Photoshop or other relevant tools.
- Develop video content using CapCut, Premiere Pro or similar editing software.
- Write advertising copy, headlines, descriptions and social media captions.
- Develop product-focused promotional videos and educational content.
- Create banners, product advertisements, festival creatives and website graphics.
- Coordinate product photography and video shoots when required.
- Ensure all marketing content follows the company's branding guidelines.

F. Paid Advertising & Performance Marketing

- Plan, launch and manage Meta Ads (Facebook and Instagram).
- Manage Google Ads campaigns, including Search, Display and Shopping where applicable.




- Set campaign budgets and optimize advertising expenditure.
- Implement remarketing and retargeting campaigns.
- Conduct A/B testing of creatives, audiences, headlines and landing pages.
- Monitor CPL, CPC, CTR, ROAS, CAC and conversion rates.
- Prepare regular campaign performance reports.
- Ensure advertising budgets are utilized effectively to achieve business targets.

G. Analytics & Reporting

- Monitor website traffic, conversions and customer behaviour.
- Manage Google Analytics 4, Google Search Console and Meta Business Suite.
- Track B2B lead generation and D2C sales performance.
- Maintain monthly marketing performance reports.
- Analyze campaign effectiveness and recommend improvements.
- Track marketing expenditure against revenue generated.
- Develop actionable strategies based on marketing data.

4. Required Skills & Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Business Administration or a related field.
- 2–4 years of hands-on digital marketing experience.
- Strong knowledge of Meta Ads and Google Ads.
- Practical experience in SEO, AEO and GEO.
- Experience managing Shopify websites is preferred.
- Knowledge of Google Analytics 4 and Google Search Console.
- Good content writing and copywriting skills.
- Knowledge of Canva, Photoshop and video editing tools.
- Understanding of B2B lead generation and D2C e-commerce marketing.
- Ability to analyze campaign performance and optimize marketing ROI.
- Excellent communication, planning and execution skills.

7. Candidate Expectations

We are looking for someone who:

- Can independently handle the company's complete digital marketing activities.
- Is comfortable managing both B2B and D2C marketing.
- Can plan, execute, analyze and optimize campaigns without constant supervision.
- Has a practical, hands-on approach rather than depending entirely on external agencies.
- Understands that digital marketing must generate measurable business results.
- Can work with the sales, operations and management teams.
- Takes ownership of marketing targets and deadlines.

Important: This is a hands-on execution and performance-oriented role. The candidate will be responsible for managing the complete digital marketing function, not just posting on social media.

Pay: ₹30,000.00 - ₹45,000.00 per month

Ability to commute/relocate:

- Whitefield, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Language:

- Hindi (Preferred)

Work Location: In person

Apply on Kit Job: kitjob.in/job/5ttxze

📌 Digital Marketing Specialist (Whitefield)
🏢 Capital one Trading and
📍 Whitefield