JOB DESCRIPTION – HONDA SALES EXECUTIVE

Department: Sales
Designation: Sales Executive / Salesman
Industry: Honda 2-Wheeler Dealership
Reporting To: Sales Manager / Showroom Manager

1. Job Responsibilities

- Attend customers visiting the showroom and understand their vehicle requirements.
- Explain Honda two-wheeler models, features, specifications, colours, pricing and offers.
- Generate sales enquiries through walk-in customers, telephone calls, WhatsApp and digital leads.
- Convert enquiries into confirmed bookings and retail sales.
- Conduct vehicle demonstrations and arrange test rides for prospective customers.
- Follow up with prospective customers regularly until booking and vehicle delivery.
- Achieve monthly sales targets assigned by the management.
- Explain finance schemes, EMI options, insurance and extended warranty to customers.
- Coordinate with the billing, finance, insurance and delivery departments for smooth vehicle delivery.
- Maintain proper records of customer enquiries, follow-ups, bookings and sales.
- Ensure timely communication with customers and respond to all customer calls and messages.
- Maintain professional behaviour, punctuality and discipline in the showroom.
- Collect customer feedback and assist in resolving customer queries.
- Promote accessories, insurance renewals, extended warranty and other dealership products.

2. Key Performance Indicators (KPIs)

- Monthly retail sales target achievement.




- Enquiry-to-booking conversion ratio.
- Booking-to-retail conversion ratio.
- Daily customer follow-up performance.
- Test ride to booking conversion.
- Finance and insurance penetration.
- Accessories and extended warranty sales.
- Customer satisfaction and feedback.
- Lead management and CRM updating.
- Attendance, punctuality and workplace discipline.

3. Required Skills and Qualifications

- Minimum 12th pass; graduation preferred.
- Good communication and interpersonal skills.
- Basic computer knowledge.
- Customer-handling and convincing abilities.
- Knowledge of two-wheelers is preferred.
- Target-oriented and responsible approach.
- Previous automobile sales experience preferred; freshers may also apply.

4. Professional Expectations

- Every customer enquiry must be attended to professionally.
- No customer enquiry should be left unattended.
- All assigned leads must be followed up regularly.
- Employees must answer customer calls during working hours.
- Daily sales and follow-up reports must be submitted to the reporting manager.
- Employees must maintain qualified conduct and represent the Honda brand positively.

Performance will be evaluated on sales achievement, customer satisfaction, follow-up discipline, productivity and overall conduct.

Pay: ₹12,000.00 - ₹18,000.00 per month

Benefits:

- Cell phone reimbursement
- Provident Fund

Work Location: In person

📌 Salesman (Amritsar)
🏢 Aryan Honda
📍 Amritsar