Assistant Manager - Trade Marketing

Company: [International Alcobev Startup]

Location: Mumbai

Experience: 2-10 years

About Us:

We are a rapid-growing, dynamic international startup in the Alcobev industry, committed to delivering innovative and high-quality products to the market. Our mission is to challenge conventions and redefine the future of the beverage industry with a strong focus on quality, consumer engagement, and brand development.

Job Summary:

We are looking for an experienced Trade Marketing Professional to join our team. This individual will play a pivotal role in bridging the gap between our brands and retail channels, ensuring effective execution of trade marketing strategies, and driving sales growth. You will work closely with sales teams, retail partners, and our marketing department to enhance our brand visibility and engagement across various retail touch-points.

Key Responsibilities:

Strategy Development: Develop and execute trade marketing plans that support brand objectives, sales targets, and overall business goals in alignment with marketing and sales teams.

Campaign Implementation: Lead the execution of in-store marketing campaigns, promotions, and events to boost product visibility and drive consumer engagement at retail. Must be savvy with Social Media skills and Digital Marketing

Relationships Management: Cultivate strong relationships with retail partners distributors and Key Accounts, understanding their needs and collaborating on joint initiatives to drive product sales.

Merchandising & POS: Oversee the creation and deployment of point-of-sale materials, displays,



and digital assets. Ensure adherence to brand guidelines and drive consistent execution across locations.

Market Analysis & Reporting: Monitor and analyze retail trends, competitor activities, and consumer behavior to adjust strategies and identify new opportunities. Provide regular reports on campaign effectiveness and market insights to key stakeholders.

Budget Management: Handle the budget allocation for trade marketing initiatives, ensuring cost-efficient execution and maximizing ROI.

Collaboration: Work cross-functionally with marketing, sales, and product teams to ensure alignment on product positioning and promotional strategies.

Training & Support: Train and support field sales teams and retail partners on brand messaging, product features, and promotional activities to ensure consistent and impactful brand representation.

Qualifications:

- Bachelor’s degree in Marketing, Business, or related field.
- 2-10 years of experience in trade marketing, field sales, or a related role within the Alcobev, FMCG, or consumer goods industries.
- Strong knowledge of the Alcobev industry, retail channels, and consumer behavior trends.




- Proven track record of implementing successful trade marketing campaigns that have resulted in measurable business growth.
- Excellent communication, negotiation, and relationship-building skills.
- Strong project management abilities with the capacity to manage multiple priorities and deadlines.
- Ability to think strategically while also having the operational skill to execute plans effectively.
- Proficient in MS Office (Excel, PowerPoint, Word); familiarity with trade marketing tools and CRM systems is a plus.
- Creative, data-driven, and results-oriented with an entrepreneurial mindset.

Preferred Skills:

- Experience working with both on-premise (bars, restaurants) and off-premise (retailers, distributors) channels.
- Knowledge of digital and e-commerce platforms for trade marketing activities.
- Experience in a startup or high-growth environment.

Why Join Us?

- Be part of a fast-growing, international startup with a strong market presence.
- Opportunity to shape the future of our brand and work in an entrepreneurial environment.
- Collaborative, innovative, and inclusive culture where your ideas are valued.
- Opportunities for career development and growth.

If you are a results-driven marketing professional with a passion for the Alcobev industry and thrive in a fast-paced, entrepreneurial environment, we’d love to hear from you!

Pay: ₹500,000.00 - ₹800,000.00 per year

Benefits:

- Commuter assistance
- Flexible schedule
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Work Location: Hybrid remote in Gurugram, Haryana 122010

📌 Assistant Manager - Trade Marketing (Gurugram)
🏢 TigerFire Vodka
📍 Gurugram