Job Role: Assistant Manager, BTL & On-Ground Marketing

Job Location: Mumbai, Maharashtra (In office)

Job Type: Full Time

Company Overview:

Sports For Life is one of India's largest youth sports coaching networks, with 60+ centres across Mumbai and Pune in football, badminton, tennis, table tennis, basketball and more. We also run tournaments, including the multi-city SFL Football League, live streaming on SFL TV, and the SFL app.

Role Overview:

Our centres, tournaments and events are where parents first see SFL in person. This role makes that experience look consistent, run smoothly and produce enrolments. You will own everything SFL does on the ground: centre branding, BTL activations, shoots, tournaments, SFL TV match-day operations, masterclasses and promotional events.

Job Duties: The duties and responsibilities include but are not limited to the following –

Branding at Centres:

- Own the look of SFL at every centre – signage, flex, banners, standees, wall branding, fencing wraps, nets, kit displays and parent-arena collateral.
- Build a centre branding standard, with a kit list per centre type and sport, and roll it out across all centres in Mumbai and Pune.
- Run quarterly branding audits with photo evidence. Fix gaps within agreed turnaround time.
- Manage branding for new centre launches so every centre is fully branded before its first session.
- Manage printers and fabrications – quotes, negotiation, quality checks, installation and timely payment follow-ups.

BTL Activations:

- Plan and run BTL activations that bring in leads near our centres – Schools, Housing Societies, Malls, Corporate Parks, Clubs and Community events.
- Run Society & School tie-ups – permissions, stall set-up, demo sessions, trial sign-ups and on-ground lead capture.
- Make sure every lead from an activation reaches LeadSquared on the same day with the right source tag. Follow-up with Pre-sales team on Conversion.
- Track cost per activation, leads, trials ad enrolments by activations. Stop formats that don’t convert and scale the ones that do.
- Maintain an activation calendar mapped to centres with spare capacity and to admission season.

Shoots at Academies:

- Coordinate all photo and video shoots at centres – brand films, ads, Instagram content, coach profiles and testimonials.




- Handle the logistics – Centre and slot booking, coach and player availability, parent consent forms for minors, props, kit and the shoot-day run sheet.
- Work with the content and performance teams. They own the creative brief and edit. You make sure the shoot happened on time and the footage is usable.
- Build and maintain a roster of parents and kids willing to feature, with signed consent on file.

Tournaments:

- Plan and run on-ground operations for SFL tournaments and leagues – venue, schedule, branding, registration desk, medals and trophies, officials, first aid hydration and crowd flow.
- Coordinate with external organizers and partner venues when SFL participates in or co-hosts events.
- Deliver sponsor commitments on the ground (branding placements, activations, sampling) and share proof-of-delivery reports with the partnerships team.
- Use tournaments to capture leads. Every non-SFL participant and parent is a potential enrolment to the Academies.

SFL TV Activities:

- Act as the on-ground point of contact for SFL TV live streams at tournaments and matches.
- Coordinate with the tech/streaming team on camera positions, power, internet, commentary set-up and match schedules.
- Run on-ground promotion of SFL TV during matches – QR Codes, App Download drives, Contests, Prediction and Voting Prompts.
- Make sure stream-day branding and sponsor visibility on camera match the plan.

Masterclasses and Promotional Events:

- Own on-ground execution of masterclasses, coach clinics, guest athlete sessions, open days, summer camp launches and other promotional events.
- Manage the full run – venue, invites and RSVPs with the community team, guest logistics, AV, branding, registration, photo/video, and post-event lead follow-up.
- Create event SOPs and checklists so any centre team can repeat a format to the same standard.

Budget, Data & Inventory:

- Own the BTL and events budget:



plan monthly, track spend against plan, and report cost per lead and cost per enrolment.
- Build and manage a reliable vendor network in Mumbai and Pune, with rate cards and backups.
- Keep an inventory of reusable branding and event assets (standees, canopies, banners, inflatables) and track where each one is.

What we are looking for:

Must have –

- 3–6 years in BTL, events, activations, retail marketing or brand on-ground execution.
- A track record of running multiple events or activations at the same time, on budget and on schedule.
- A strong vendor network (printing, fabrication, events, production) in Mumbai, ideally Pune too.
- Comfortable with numbers: budgets, cost per lead and simple Excel/Sheets reporting.
- Willing to be on the ground: weekends, early mornings, travel between Mumbai and Pune.
- Clear communication in English and Hindi. Marathi is a plus.

Good to have -

- Experience in sports, youth, education or kids' brands, or with school and society activations.
- Experience running tournaments, sports events or live-stream production.
- Familiarity with a CRM such as LeadSquared.
- A two-wheeler and a valid licence.

Who thrives here: Someone who owns the outcome, not just the task. If a banner is wrong at 6:30 AM before a tournament, you have already fixed it. You care that an event produced enrolments, not just that it happened.

What We Offer:

- A chance to build SFL's on-ground marketing function from the ground up, at one of India's fastest-growing youth sports networks.
- Direct visibility to leadership and real ownership of budget and results.
- Work across tournaments, a national football league, live streaming and 60+ centres.
- Competitive salary as per market standards.

How to apply: send your CV and one example of an activation or event you ran, with the results (leads, attendance, cost etc.), to [email protected]

Pay: ₹40,000.00 - ₹45,000.00 per month

Benefits:

- Paid time off
- Provident Fund

Application Question(s):

- What is your current location?
- How many years of total work expeirence do you have in BTL & On-Ground Marketing?
- What is your Notice Period?
- What is your Current CTC?
- What is your Expected CTC?

Work Location: In person

📌 Assistant Manager, BTL & On-Ground Marketing (Mumbai)
🏢 Sports For Life
📍 Mumbai