Location:
Mumbai, Lower Parel (in-office) Function: Marketing & Partnerships Reports to: Content / Marketing Lead Earthful is a plant-based nutrition brand for women's health, backed by Fireside Ventures and V3 Ventures. Credible voices are one of our biggest growth levers, and our biggest partnerships are with mega influencers and celebrities. This role owns those partnerships from first conversation to final post: finding the right name, negotiating the deal, and making sure everything we agreed is delivered. Role Overview You will own Earthful's celebrity and mega-influencer collaborations end to end. You will shortlist and vet names for audience quality and brand safety, negotiate rates, deliverables, usage rights, exclusivity, and timelines with influencers and their talent managers, and lock every agreement in writing. You will coordinate the shoot, track every deliverable from brief to posting, and review how each collaboration performed against its plan. You will also coordinate our brand campaigns and PR amplification, and keep one calendar so nothing clashes. You will work closely with the Creative Strategist and the content team, and with Finance on contracts and payments. What You'll Own Celebrity & Mega-Influencer Collaborations
• Shortlist and vet celebrities and mega influencers who fit Earthful's audience (women 40+ and wellness) and credibility standards, checking audience quality, past collaborations, and brand safety
• Negotiate rates, deliverables, usage rights, exclusivity, and timelines directly with influencers and their talent managers, and get every term in writing before work starts
• Own the budget for each deal, keep spend within the approved limit, and bring any exception to the Content / Marketing Lead before committing
• Coordinate the shoot:



scheduling, script and prop delivery, location, and on-ground or remote support so the brief and visual direction are followed
• Own delivery end to end: track every script from brief to shoot to edit to posting, and make sure every agreed deliverable is met, with links and screenshots confirmed Performance & Learning
• Review every collaboration within two weeks of going live against its plan: reach, engagement, content quality, and the commercial result
• Record what worked and what did not for each name, and use it to decide the next deal Influencer Operations
• Maintain the influencer database: rate cards, past deals, contract terms, performance, and relationship notes
• Make sure contracts are signed and payments are processed on time, working with Finance
• Maintain one coordination calendar so shoots, campaigns, and events never clash Campaigns & PR Amplification (1 campaign every 2 months)
• Coordinate offline events: venue, vendors, logistics, and on-ground execution
• Coordinate the 2–3 influencers and creators per campaign, including through creator agencies: outreach, negotiation, briefing, and shoot-day coordination
• Liaise with PR, event, and production agencies on timelines, and support PR and media outreach logistics
• Act as the operational bridge between the Creative Strategist and external parties such as influencers,



managers, and agencies. What We're Looking For Required: all of these
• 3 to 6 years in influencer marketing, with at least 2 years in-house at a D2C brand. Experience only at an agency is not a fit for this role
• Has personally negotiated and closed deals of ₹5 lakh or more per influencer, with mega influencers or celebrities and their talent managers
• Strong negotiation: has negotiated deliverables, usage rights, exclusivity, and timelines, and can describe a deal where the outcome changed because of the negotiation
• Has owned an influencer budget and kept spend within it, with a clear view of cost against result
• Calm, composed, and credible with talent managers and senior stakeholders, and steady when a deal is at risk
• Highly organised, and tracks many moving pieces (contracts, shoots, deliverables, posting dates) without dropping any
• Clear, proactive communicator who flags risk before it becomes a problem
• Based in Mumbai, or willing to work in office in Lower Parel Robust plus
• Experience in wellness, nutrition, health, FMCG, or beauty D2C
• A network of talent managers and mega-influencer or celebrity representatives
• Has negotiated usage rights for ads, such as Meta partnership ads or whitelisting
• Has worked with doctors or nutritionists on credibility-led content
• Has coordinated offline events or PR amplification
• Comfortable reading campaign performance data and turning it into the next decision This is not a nano or micro-influencer coordination role, a creator community role, or an agency account role. We are looking for someone who has negotiated large deals in-house at a D2C brand.

📌 Senior Associate – Influencer Marketing,C (Mumbai)
🏢 Earthful.me
📍 Mumbai