Responsibilities:
● Develop and implement comprehensive performance marketing strategies focused on lead generation across multiple digital channels.
● Execute Account Based Marketing (ABM) campaigns to target key accounts and decision-makers, driving quality lead acquisition.
● Create, manage, and optimize Facebook, LinkedIn, and Google Ads campaigns to generate leads and meet conversion goals.
● Utilize advanced data analytics to evaluate campaign performance, identify trends, and optimize strategies for lead generation.
● Collaborate closely with the sales team to align marketing efforts with lead generation goals and ensure seamless lead handoff processes.
● Develop and execute email marketing campaigns to nurture leads, facilitate engagement, and drive conversions throughout the sales funnel.
● Harness the power of WhatsApp marketing to engage with leads effectively, providing personalized and timely communication.
● Continuously monitor industry trends, emerging technologies, and best practices in performance marketing to enhance lead generation efforts.




● Analyze lead quality and conversion metrics to refine targeting, messaging, and campaign strategies for optimal performance.
Qualifications:
● Bachelor's degree in Marketing, Business Administration, or related field; advanced degree or certifications preferred.
● Proven track record of success in performance marketing, with a focus on lead generation and conversion optimization.Expertise in marketing automation using AI.
● Expertise in Account Based Marketing (ABM), Facebook Ads, LinkedIn Ads, and Google Ads platforms.
● Robust analytical skills with the ability to derive actionable insights from data analysis and drive data-driven decision-making.
● Proficiency in marketing analytics tools such as Google Analytics, Facebook Business Manager, LinkedIn Campaign Manager, etc.
● Experience with email marketing automation platforms (e.g., Mailchimp, HubSpot) and WhatsApp marketing tools.

📌 Performance Marketing Specialist (Bengaluru)
🏢 YourStory Media
📍 Bengaluru