Job Description

Role Overview

As part of METRO's Global Solution Center, India, the Senior Process Executive supports digital marketing operations across METRO countries by executing day-to-day campaign, content and channel management activities. The role focuses on maintaining digital assets, configuring campaigns, publishing content, supporting email marketing activities and ensuring timely execution across digital channels.

Working within established marketing processes, governance standards and service level agreements, the Senior Process Executive contributes to high-quality campaign execution, data accuracy and operational excellence while collaborating with local marketing teams and cross-functional stakeholders.

Key Responsibilities

Operational:

- Execute digital marketing campaigns across web, app, email and digital catalog channels by following approved campaign briefs.
- Upload and maintain digital assets, images, banners and campaign content in content management and marketing platforms.
- Configure campaign settings such as scheduling, placement, target audience and store assignments as per defined requirements.
- Support the creation, testing and deployment of newsletters, push notifications and other customer communications.
- Maintain website content and landing pages by publishing, updating and removing content as required.
- Build and update digital catalogs,



including product information, layouts, metadata and audience settings.
- Coordinate with internal stakeholders to collect campaign content and ensure completeness before publication.
- Perform quality checks to verify content accuracy, links, campaign settings and publishing standards before campaign launch.
- Escalate operational issues, missing inputs or system-related challenges to senior team members.

Continuous improvement:

- Follow standard operating procedures, campaign execution guidelines and content governance standards.
- Identify recurring operational issues and suggest improvements to senior team members.
- Support standardization of templates, content structures and digital marketing processes.
- Maintain high standards of content quality, tagging accuracy and campaign execution.

Collaboration:

- Work closely with Marketing, Category Management, CRM, E-commerce and Customer Insights teams to support campaign execution.
- Coordinate with external agencies and content providers to collect required marketing assets.
- Share campaign status updates and execution reports with stakeholders.
- Participate in team meetings, training sessions and knowledge-sharing activities.
- Collaborate with cross-functional teams to ensure timely completion of assigned deliverables.

📌 Analyst - Digital Marketing (Pune)
🏢 METRO Global Solution Center IN
📍 Pune