About Gateway
Gateway is being built as Emversity's international career mobility platform — creating education, training and upskilling pathways that enable students/professionals to pursue employment, internships or further education abroad.
Role:
We are looking for a Growth Manager – Performance Marketing to own the complete digital acquisition engine for Gateway. The person will be responsible for planning, executing, optimising and scaling performance marketing campaigns end-to-end, with transparent accountability for qualified leads, admissions, CAC and revenue.
Key Responsibilities:
Own the entire Gateway performance marketing strategy and budget
Plan and execute campaigns across Meta, Google, YouTube and relevant lead-generation platforms
Own the complete funnel: Spend → Leads → Qualified Leads → Counselling → Applications → Admissions → Revenue
Work closely with the sales/counselling team to improve lead quality and conversion
Own CAC, CPL, CPQL, admission conversion and ROAS/ROI
Continuously test audiences, creatives, landing pages, messaging and campaigns
Identify underperforming channels and reallocate budgets based on outcomes
Build and maintain weekly performance dashboards and forecasts
Own campaign-level attribution and identify where leads are dropping in the funnel
Manage and evaluate influencer/affiliate performance from a commercial perspective
Work with the Content & Community Manager on creative requirements and performance creatives
Coordinate with the central Performance Marketing team where additional execution support, expertise or infrastructure is required
Scale campaigns while maintaining target CAC and lead quality
KPIs:
Qualified Leads
Admissions
CAC
Revenue generated
Lead → Admission conversion
Marketing ROI / ROAS
Ideal Candidate:
3–6 years of experience in Performance Marketing / Growth
Strong hands-on experience with Meta and Google Ads
Experience managing significant digital marketing budgets
Strong understanding of lead-generation businesses
Comfortable working with CRM/funnel data
Strong analytical and commercial mindset
Experience in EdTech, D2C, consumer services, recruitment or other high-volume lead-generation businesses preferred