We’re Hiring: Performance Marketing Specialist & Social Media Manager Company: Chronicle Ventures

Location:
Mumbai

Job Type
Full-Time | Work from Office

About the Role
Chronicle Ventures is looking for a results-driven Performance Marketing Specialist & Social Media Manager who can combine data-driven marketing strategies with creative thinking to grow brands. The ideal candidate should have hands-on experience in running and scaling paid advertising campaigns, particularly for D2C and e-commerce brands, while also managing social media strategy, content planning, and day-to-day digital marketing operations. We are looking for someone who can take ownership of brands, think strategically, execute independently, and deliver measurable business results.

Key Responsibilities
1. Performance Marketing & Paid Advertising
* Plan, execute, manage, and optimise paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
* Develop performance marketing strategies for D2C, e-commerce, and service-based brands.
* Drive measurable results through sales, conversions, lead generation, and customer acquisition.
* Manage advertising budgets efficiently to maximise ROAS and minimise customer acquisition costs.
* Scale successful campaigns through audience targeting, retargeting, creative testing, and budget optimisation.
* Analyse campaign performance, identify opportunities, and implement data-driven improvements.
* Set up and monitor Meta Pixel, Conversion API, Google Analytics (GA4), and conversion tracking.
* Prepare regular performance reports with actionable insights and recommendations. 2. Social Media Management & Strategy
* Develop and execute social media strategies aligned with each brand’s objectives.
* Plan and manage monthly social media content calendars.
* Conceptualise engaging content ideas, campaigns, reels, and digital activations.
* Coordinate with graphic designers, video editors, and content creators for timely execution.
* Oversee content scheduling, publishing,



and overall social media management.
* Monitor social media trends, competitor activities, and audience engagement.
* Maintain consistency in brand communication, visual identity, and messaging. 3. Brand Growth & Digital Strategy
* Build integrated digital marketing strategies combining paid advertising, organic social media, and content marketing.
* Identify opportunities to improve website traffic, conversion rates, and overall digital performance.
* Collaborate with internal teams to develop high-performing advertising creatives and campaigns.
* Work closely with clients to understand business objectives and translate them into actionable marketing plans.
* Present campaign performance, growth strategies, and recommendations to clients.
* Take ownership of assigned accounts and ensure timely delivery of all marketing activities. Skills & Qualifications
* Proven experience in performance marketing and social media management.
* Strong hands-on knowledge of Meta Ads Manager and Google Ads.
* Experience managing and scaling advertising campaigns for D2C and e-commerce brands.
* Positive understanding of Shopify, website conversion funnels, and e-commerce analytics.
* Strong knowledge of ROAS, CPA, CAC, CTR, CPC, CPM, and other performance metrics.
* Experience with Google Analytics, Meta Pixel, and conversion tracking tools.
* Ability to develop content strategies and manage social media calendars.
* Strong analytical, communication, presentation, and problem-solving skills.
* Ability to manage multiple brands, campaigns, and deadlines simultaneously.
* Creative thinking combined with a performance-oriented mindset. What We’re Looking For We want someone proactive, accountable, self-motivated, and genuinely passionate about digital marketing. Someone who doesn’t just run advertisements but understands why a campaign works, knows how to improve it, and can build strategies that help brands grow. The candidate should be comfortable taking ownership, working with creative teams, managing clients, and continuously experimenting with new ideas to achieve better results.

📌 Performance Marketer (Mumbai)
🏢 Chronicle Ventures
📍 Mumbai