Job Posting Title – Manager – Public Relations

Location:
Mumbai

Experience:
4 to 6 years Candidates worked on BFSI, Insurance and B2B clients will be preferred

Job Description
Summary The Manager – Public Relations will lead strategic communications programs for BFSI and B2B clients, strengthening reputation, increasing media visibility, and supporting business objectives. The role covers media relations, corporate communications, thought leadership, reputation management, crisis communications, and integrated PR campaigns, with a focus on measurable outcomes. The ideal candidate understands complex business and financial topics and can turn them into clear, credible stories for relevant audiences. They will advise clients, build strong media and industry relationships, and guide junior team members.

Key Responsibilities
• Develop and lead PR and communications strategies aligned with BFSI and B2B clients’ business priorities and measurable objectives.
• Advise clients on media visibility, corporate reputation, executive positioning, issues, and communications opportunities.
• Build relationships with journalists, editors, media houses, and industry stakeholders, particularly in business, financial, and trade media.
• Lead proactive media outreach to secure quality earned coverage across print, digital, television, radio, and online platforms.
• Create clear, relevant narratives from complex topics such as financial services, banking, insurance, fintech, capital markets, enterprise technology, and business solutions.
• Draft and review press releases, media pitches, speeches, articles,



thought leadership, Q&As;, briefing documents, and executive communications.
• Plan and manage media interviews, press conferences, product or service launches, corporate events, and executive visibility programs.
• Track media coverage, sector developments, competitor activity, and reputational issues; recommend timely communications actions.
• Develop and execute crisis communications, issues management, and reputation management plans.
• Coordinate with Creative, Digital, Social Media, Content, and Client Servicing teams to deliver integrated campaigns.
• Set campaign objectives and KPIs; prepare media analysis, share of voice reports, dashboards, and recommendations.
• Assess campaign performance and use results to improve strategy and demonstrate communications impact.
• Support new business pitches with communications strategies, PR proposals, and media engagement plans.
• Ensure communications meet brand guidelines, applicable legal and regulatory requirements, and organizational policies.
• Mentor junior team members and contribute to the PR team’s capabilities and quality of work. Experience & Qualifications
• 4 to 6 years of relevant experience in public relations,



corporate communications, media relations, reputation management, or strategic communications.
• Demonstrated experience managing communications for BFSI and B2B clients, preferably in a PR agency or communications consultancy.
• Bachelor’s degree in Mass Communication, Journalism, Public Relations, Marketing, English, Business Administration, or a related field. A postgraduate qualification in Communications or an MBA is an advantage.
• Proven ability to develop and execute integrated PR campaigns for financial services, banking, insurance, fintech, B2B, technology, or corporate brands.
• A track record of delivering measurable results, such as quality earned media coverage, increased share of voice, stronger executive visibility, and progress against client objectives.
• Strong relationships with journalists, editors, media houses, and digital publications, including business, financial, and trade media.
• Excellent writing, editing, storytelling, and verbal communication skills, including experience producing press releases, media kits, opinion pieces, and executive communications.
• Experience in media monitoring, campaign measurement, crisis communications, and reputation management.
• Solid client management, presentation, planning, and team leadership skills. Interested candidates please share your CV at [email protected] along with following details Total years of exp Current Company Notice Period Current CTC Salary expectations Current Location Open to work from Mumbai

📌 Manager - Public Relations (Traditional) (Mumbai)
🏢 dentsu
📍 Mumbai