• Oversee the development and implementation of the hotel PR plan and associated activities
• Create, develop and market key events for the hotel, especially during key business periods
• Communicate effectively, to target markets, the amenities and benefits of the hotel, including hotel refurbishments, food and beverage provisions, conference, banqueting and events
• Work with local third party partners, including local media, and maintain skilled working relationships with local official bodies
• Ensure an accurate and constantly expanding comprehensive media and marketing contact management system relevant to the target audiences of the hotel
• Work closely across all hotel departments, seeking proactive opportunities and planned promotions to address specific business challenges, as required
• Manage and promote the hotel on IHG branded websites
• Manage and control marketing budgets by using resources effectively
• Develop and own promotional activities, marketing channels and the production of marketing materials for specific events
• Implement Public Relations campaigns to celebrate successes and awards and the promotion of products
• Respond to media enquiries when approached for comments and/or reports
• Research and develop new opportunities within key target markets
• Communicate with internal Event Managers on all aspects of specific event organisation and promotion.