13 Nov
|
Koskii
|
Bengaluru
International Business Manager
• Reports to
- Head – Digital Business
• Location
- Bengaluru, Head Office
• Experience
- 4–7 years
• Team
- Individual contributor at first, working through shared marketing, storefront, support and warehouse teams About Koskii Koskii is a Bengaluru-based women's ethnic wear brand with around 28 stores across India and a fast-growing online business: our own website and app, marketplaces such as Myntra, Nykaa Fashion and TataCliq, and an international website for the US. Online is about a quarter of the business today and is planned to grow nearly threefold by FY28. The Digital Business team runs all of it. The Role Build Koskii's international business into a profitable P&L;, starting with the US website and growing it more than tenfold by FY28. You own the market plan, the numbers and the operations that make cross-border work.
Key Responsibilities
Strategy and P&L;
• Build the market plan, annual and monthly targets and unit economics: AOV, CAC, landed cost and CM2.
• Own the monthly international P&L.;
• Set international pricing: currency, price points and duty-inclusive pricing. Acquisition and Marketing
• Plan US campaigns on Meta and Google with the Performance Marketing team.
• Build diaspora and community marketing: influencers, communities, and wedding and festive moments.
• Run email and WhatsApp for international customers with the CRM team.
• Evaluate international marketplaces. Website and Assortment
• Curate the assortment for international customers, with merchandising.
• Own product pages, size guides, delivery promise, reviews and localisation on the US site. Logistics and Operations
• Manage courier partners on rates and SLA, and negotiate better terms as volumes grow.
• Decide duties and taxes handling (DDP or DDU) and keep customs documentation right.
• Set the international returns and exchange policy and make it work.
• Evaluate 3PL or stock-holding options abroad, and manage export compliance with Finance. Payments and Customer Experience
• Reduce payment gateway cost and fraud.
• Set the service level for international customer queries with Customer Support. New Markets
• Assess current markets such as the UK, UAE, Canada and Australia, and recommend the next one. Must Have
• 4–7 years in cross-border e-commerce from India.
• Has owned a channel or market P&L;, or the numbers for one.
• Working knowledge of international shipping, duties, customs and returns.
• Has planned and run international paid campaigns.
• Hands-on with Shopify.
• Analytical, organised and comfortable working through shared teams. Good to Have
• Fashion, jewellery or ethnic wear for the Indian diaspora
• Amazon Global Selling
• Shopify Markets
• Has set up a 3PL abroad
📌 International Business Manager (Bengaluru)
🏢 Koskii
📍 Bengaluru