At Brilliant Brains, we don't just run ads—we engineer growth through AI-driven performance marketing strategies. We are looking for an experienced Performance Marketing Specialist – PPC with 5+ years of digital marketing experience and strong hands-on expertise in Google Ads and Meta Ads execution. The ideal candidate should have a proven track record of planning, executing, optimizing, and scaling performance marketing campaigns while driving measurable business results. The candidate must be comfortable with hands-on campaign management as well as leading and mentoring a team of PPC specialists.

What You'll Do
• Plan, execute, manage, and optimize paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).
• Handle end-to-end PPC campaign execution, including campaign setup, keyword research, audience targeting, budget allocation, ad copies, bidding strategies, and optimization.
• Develop and implement performance marketing strategies to generate quality leads, conversions, sales, and revenue.
• Manage and scale eCommerce, D2C, and lead-generation campaigns.
• Monitor and improve campaign performance based on ROAS, ROI, CTR, CPC, CPA, CPL, and conversion rates.
• Identify opportunities to improve campaign performance through A/B testing, audience segmentation, and remarketing strategies.
• Lead, manage, and mentor PPC specialists while ensuring campaign quality and performance targets.
• Use AI-powered marketing tools, automation platforms, and analytics to improve campaign efficiency.
• Track campaign performance, prepare reports,



and provide actionable growth recommendations.
• Collaborate with creative and content teams to develop high-performing ad creatives and copies.
• Present campaign performance and strategic recommendations to management and clients. Who We're Looking For
• 5+ years of overall Digital Marketing experience.
• Strong hands-on experience in PPC and Performance Marketing.
• Proven expertise in executing and managing Google Ads and Meta Ads campaigns independently.
• Robust practical knowledge of Google Search, Display, Shopping, Performance Max, YouTube Ads, and Meta campaign formats.
• Experience in campaign planning, execution, optimization, scaling, and budget management.
• Strong understanding of keyword research, audience targeting, conversion tracking, pixels, remarketing, and analytics.
• Experience handling lead-generation and eCommerce campaigns.
• Ability to analyze campaign data and optimize campaigns to achieve business goals.
• Previous experience managing or mentoring a team of digital marketing/PPC professionals.
• Familiarity with AI marketing tools and campaign automation platforms.
• Excellent analytical, communication, problem-solving, and leadership skills. Preferred Qualifications
• Google Ads and Meta Blueprint certifications are an added advantage.
• Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
• Experience working with Shopify and other eCommerce platforms.
• Experience managing multiple client accounts and advertising budgets.

📌 Performance Marketing Specialist (Hyderabad)
🏢 Brilliant Brains | AI-Powered Digital Marketing Agency
📍 Hyderabad