Location:
Mumbai HO, Goregaon East Duration: 3 months Function: Channel Marketing Reporting to: Channel Marketing Manager

About the Role
This is a hands-on marketing internship for someone who wants to understand how campaigns, content, communication and partner engagement work in the real business world. As a Channel Marketing Intern, you will support DTDC’s Channel Partner communication and engagement initiatives across campaigns, WhatsApp/email communication, LinkedIn content, webinars, newsletters, festival campaigns and partner stories. Our Channel Partners represent the real mass of India, so the communication we create needs to be simple, transparent, attention-grabbing and easy to act on. This role is not about overly quirky or complex brand communication. It is about creating content that is relatable, practical, engaging and effective for a wide partner audience. What You’ll Work On
• Support Channel Partner campaigns across WhatsApp, email, LinkedIn and other communication channels.
• Help build and grow Partners of DTDC on LinkedIn through content calendars, captions, campaign posts, CP stories and engagement tracking.
• Draft first-level copy for WhatsApp messages, emailers, LinkedIn posts, newsletters, webinar invites, festival greetings and campaign updates.
• Help convert campaigns, webinars and partner initiatives into simple, engaging content formats such as posts, carousels, videos and newsletters.
• Coordinate with agencies, editors, designers, internal teams and regional stakeholders for creatives, inputs, approvals and timelines.
• Support video-led communication by preparing briefs, scripts, references and feedback notes for agencies/editors.




• Assist with webinars and CP engagement platforms through invite lists, reminders, registration tracking, attendance tracking and post-event reports.
• Maintain campaign trackers, communication calendars, creative trackers, content calendars and performance dashboards.
• Track campaign and social media metrics such as engagement, open rates, follower growth, impressions and attendance.
• Check content for dates, links, names, spellings, CTAs, formats and brand consistency.
• Support national and regional festival communication and micro-marketing initiatives. What You’ll Learn
• How channel marketing campaigns are planned and executed.
• How brands communicate with large partner and franchise networks.
• How to create simple, effective and engaging communication for a mass business audience.
• How LinkedIn pages and partner communities are grown through consistent content.
• How webinars, newsletters, WhatsApp campaigns and digital engagement platforms work.
• How to coordinate with agencies, editors, designers and cross-functional teams.
• How to track campaign performance and convert data into useful insights. Who We’re Looking For We are looking for someone who is:
• Digitally savvy and interested in LinkedIn/social media growth.
• Good at writing simple,



clear and engaging copy.
• Organized, proactive and comfortable managing multiple tasks.
• Detail-oriented with strong follow-up discipline.
• Comfortable coordinating with different teams, agencies and stakeholders.
• Curious about campaigns, content, partner marketing and community building.
• Good with Excel/Google Sheets and PowerPoint.
• Able to understand what kind of communication works for a wide, diverse partner audience. Preferred Qualifications
• MBA/BBA/BMS/B.
Com student, preferably specializing in Marketing, Communication or Business.
• Strong written and verbal communication skills.
• Basic understanding of social media content, campaign planning and engagement metrics.
• Working knowledge of Excel/Google Sheets and PowerPoint.
• Canva knowledge is a must.
• Prior experience with content calendars, college committee pages, social media pages, events, campaigns or internships is preferred.
• Video editing is not required, but the ability to think in video/content formats is a plus. Ideal Fit You’ll enjoy this role if you like a mix of content, campaigns, social media, coordination and real business exposure. This is not a passive internship. You will work on live campaigns, partner communication, LinkedIn growth, webinars, newsletters, creative briefs, agency coordination and campaign performance tracking. The ideal candidate is someone who can bring energy, structure, curiosity and digital-first thinking, while understanding that great communication for Channel Partners needs to be simple, sharp, relatable and action-oriented.

📌 Channel Marketing Intern (Goregaon)
🏢 DTDC Express
📍 Goregaon