Content Strategist & Conversion Copywriter | HitFameLocation: Punjabi Bagh, New Delhi Employment Type: Full-Time | Work From Office

Experience:
4–8 Years Joining: Immediate Joiners Preferred Industry: Media & Entertainment | Technology | Digital Platforms | Advertising | Marketing About HitFameHitFame is an AI-powered entertainment and creator growth platform connecting actors, singers, influencers, models, dancers, filmmakers, photographers, and other entertainment professionals with opportunities, collaborations, brands, and the entertainment industry. Through HitFame, talent can build their profiles, increase visibility, discover opportunities, grow their network, and unlock professional opportunities. We also operate HitFame Talent, a dedicated artist and celebrity booking vertical for corporate events, private celebrations, weddings, brand endorsements, performances, and appearances. As we continue to expand, we believe powerful content and communication will play a crucial role in driving user acquisition, engagement, subscriptions, brand awareness, and business growth.

About the Role
We are looking for an exceptionally talented, creative, and commercially aware Senior Content Strategist & Conversion Copywriter who can take ownership of content, copywriting, and brand communication across the entire HitFame ecosystem. We are not looking for someone who simply writes blogs or social media captions. We need a content professional who understands the power of words in influencing customer decisions, attracting audiences, building brands, generating leads, and converting prospects into paying customers. The selected candidate will be responsible for developing compelling content for our advertisements, marketing campaigns, website, mobile application, product communication, subscription plans, push notifications, emails, WhatsApp communication, social media, and all other brand touchpoints. The candidate must understand how to communicate differently with actors, singers, influencers, creators, artists, brands, and entertainment professionals. Our objective is straightforward: create powerful content that attracts the right audience, increases app downloads, drives engagement, converts users into Premium and Professional subscribers, generates business enquiries, and contributes to HitFame's overall revenue growth.

Key Responsibilities
1. Overall Content Strategy & Brand Communication
• Own and manage the content strategy across HitFame's website, mobile application, marketing channels, and brand communication.
• Develop a consistent, compelling, and distinctive brand voice for HitFame.
• Create messaging that clearly communicates our value proposition and differentiates HitFame from other platforms.
• Understand our target audiences and develop content tailored to different user segments.
• Convert business objectives and product features into clear, engaging, and persuasive communication.
• Build content strategies that support brand awareness, user acquisition, engagement, retention, and revenue generation. 2. Advertising & Performance Marketing Content
• Develop high-converting advertising copy for Meta, Instagram, Facebook, Google, YouTube, LinkedIn,



and other digital advertising platforms.
• Write powerful ad headlines, hooks, primary text, descriptions, taglines, CTAs, and campaign messaging.
• Develop creative concepts and content angles for static ads, carousels, videos, reels, and other advertising formats.
• Create different content variations for A/B testing and campaign optimization.
• Understand audience psychology and develop messaging that captures attention and encourages action.
• Write conversion-focused campaigns for app downloads, registrations, Premium and Professional subscriptions, artist bookings, and business enquiries.
• Collaborate with the performance marketing team to improve ad engagement, click-through rates, lead quality, and conversion rates. 3. Mobile App Content & Product CommunicationTake complete ownership of content and messaging within the HitFame application, including:
• App onboarding and registration communication.
• Home screen headlines, banners, and promotional messaging.
• Profile completion prompts and user engagement messages.
• Feature descriptions and product announcements.
• Premium and Professional plan descriptions and upgrade messaging.
• Opportunity-related communication and application prompts.
• In-app banners, pop-ups, alerts, tooltips, and reminders.
• Empty states, error messages, success messages, and user guidance.
• Subscription renewal and payment communication.
• New feature launches and product education.
• Re-engagement messages for inactive users. Ensure every piece of in-app communication is clear, engaging, user-friendly, and designed to encourage the desired action. 4. Push Notifications, Email & WhatsApp Communication
• Draft creative, engaging, and conversion-oriented push notifications.
• Develop user lifecycle communication for new registrations, inactive users, active users, and paid subscribers.
• Write email campaigns, newsletters, promotional messages, and customer engagement communication.
• Create WhatsApp messages for lead nurturing, subscription conversion, abandoned checkouts, user activation, and re-engagement.
• Develop communication strategies to encourage users to complete profiles, post content, explore opportunities, and purchase paid plans.
• Personalize messaging for different audience segments and stages of the customer journey. 5. Website & Landing Page Content
• Write and optimize content for HitFame.com and its various landing pages.
• Develop compelling website headlines, hero sections, descriptions, CTAs, and conversion-focused messaging.
• Draft content for

About Us
, Features, Pricing, Premium, Professional, and HitFame Talent pages.
• Create persuasive landing pages for marketing campaigns, subscription plans, partnerships, and current product launches.




• Ensure website content communicates our value proposition and encourages visitors to register, enquire, subscribe, or take action.
• Continuously improve website messaging based on customer feedback and conversion performance. 6. Premium & Professional Subscription Conversion Content
• Develop persuasive messaging to promote HitFame Premium and Professional plans.
• Communicate the benefits and value of paid subscriptions in a compelling manner.
• Create upgrade campaigns, promotional copy, subscription announcements, and sales communication.
• Write content addressing customer objections and explaining why users should invest in their growth on HitFame.
• Develop targeted messaging for free users, potential subscribers, existing Premium members, and Professional prospects.
• Work closely with the sales and growth teams to improve subscription conversion. 7. Social Media, Reels & Creative Content
• Develop content for Instagram, Facebook, LinkedIn, YouTube, and other social platforms.
• Write engaging captions, carousel content, reels scripts, video scripts, campaign concepts, and creative headlines.
• Develop innovative content ideas relevant to actors, singers, influencers, creators, filmmakers, and the entertainment industry.
• Create content for brand campaigns, promotional activities, entertainment trends, and platform updates.
• Collaborate with designers, video editors, and marketing teams to turn content ideas into impactful creatives.
• Develop content calendars and maintain consistency across social channels. 8. SEO, Editorial & Long-Form Content
• Write SEO-friendly blogs, articles, website content, entertainment news, industry stories, and informative resources.
• Research relevant topics around the entertainment industry, creator economy, talent discovery, influencer marketing, and digital platforms.
• Conduct keyword research and optimize content for search visibility.
• Create engaging thought leadership, interviews, feature stories, and educational content.
• Manage content publishing and updates through WordPress or other CMS platforms. 9. Campaign Planning & Creative Thinking
• Develop strong content concepts for user acquisition, subscription sales, brand awareness, and engagement campaigns.
• Think beyond conventional advertising and identify fresh, innovative ways to communicate with entertainment audiences.
• Build campaign messaging around user needs, industry trends, emotional triggers, and business objectives.
• Work closely with the founder, product, design, performance marketing, and business development teams.
• Ensure every campaign has a clear objective, audience, message, and CTA. 10. Content Performance & Optimization
• Review content performance across advertising, website, social media, and app communication.
• Understand metrics such as CTR, engagement, conversions, lead quality, and subscription performance.
• Identify weak messaging and develop improved content variations.
• Use customer feedback, campaign results, and user behaviour to refine communication.
• Maintain content calendars, campaign documentation, and a structured content library.

📌 Content Specialist (India)
🏢 HitFame
📍 India