Job description
Personal Branding & Growth Executive Company: Digi Sidekick

Location:
Noida, Uttar Pradesh (Work From Office) Employment Type: Full-Time

Experience:
3+ Years

Salary:
₹50,000 – ₹80,000 per month Role Overview We are looking for an experienced Personal Branding & Growth Executive to manage and scale our personal branding channels across YouTube and Instagram. The role will focus on building the digital presence of an individual through two channels: YouTube – Unfiltered with Aarjav and Instagram – D2CWITHAARJAV The ideal candidate should have hands-on experience managing personal brands, founders, creators, or individual content channels, with a proven track record of growing followers, subscribers, engagement, and overall digital presence.

Key Responsibilities
• Develop and execute end-to-end personal branding and social media growth strategies for YouTube and Instagram.
• Manage the complete content lifecycle, including content planning, ideation, scripting, shoot planning, publishing, and performance tracking.
• Identify trending topics, viral content formats, and storytelling opportunities relevant to the individual's personality and audience.
• Drive growth in YouTube subscribers, Instagram followers, reach, views, engagement,



and overall audience retention.
• Plan and manage Instagram Reels, Stories, collaborations, YouTube videos, and Shorts.
• Optimize YouTube content through titles, thumbnails, descriptions, SEO, and audience retention strategies.
• Coordinate with video editors, designers, and other team members to ensure consistent, high-quality content delivery.
• Monitor analytics, competitor activities, and platform trends to continuously improve content performance.
• Build audience engagement and explore creator collaborations and strategic growth opportunities. Required Skills & Experience
• 3+ years of experience in personal branding, creator management, or social media growth.
• Proven experience managing and scaling an individual's YouTube and Instagram channels.
• Solid understanding of Instagram algorithms, YouTube growth strategies, content positioning, and audience psychology.
• Excellent content ideation, storytelling, scripting, and trend research skills.
• Strong analytical skills with the ability to interpret performance metrics and drive growth strategies.
• Experience working with founders, influencers, entrepreneurs, or content creators will be preferred.

📌 Personal Branding (Noida)
🏢 Digi Sidekick
📍 Noida