The Assistant/Deputy General Manager – Retail Stores (East) is responsible for leading and managing retail operations across the East region, ensuring achievement of sales targets, operational excellence, profitability, customer satisfaction, and team development. The role involves strategic planning, store performance management, business expansion support, and maintaining brand standards across all retail outlets.

Key Responsibilities
Sales & Business Performance
• Drive regional sales growth and achieve business targets
• Monitor store-wise revenue, productivity, and profitability
• Develop strategies to improve conversion, ATV, and customer experience
• Analyze market trends and competitor activities Retail Operations
• Ensure smooth functioning of all stores across the North region
• Maintain SOP compliance and operational standards
• Monitor inventory management, shrinkage control, and stock availability
• Ensure visual merchandising and brand standards are maintained Team Management
• Lead and mentor Regional Managers, Area Managers, and Store Managers
• Drive manpower planning, hiring, training, and succession planning
• Monitor team productivity and performance management
• Build a high-performance and customer-centric culture Customer Experience
• Ensure excellent customer service standards across stores
• Handle escalated customer concerns and critical issues
• Improve customer satisfaction and retention metrics Business Expansion & Strategy
• Support new store launches and expansion projects




• Identify growth opportunities within the region
• Coordinate with cross-functional teams including HR, Supply Chain, Marketing, and Finance Reporting & Compliance
• Review regional MIS, sales reports, and operational dashboards
• Ensure adherence to company policies and statutory compliance
• Monitor audit findings and implement corrective actions Required Skills
• Strong retail operations and business management skills
• Leadership and team handling capabilities
• Excellent analytical and decision-making skills
• Financial and commercial acumen
• Solid communication and stakeholder management
• Problem-solving and conflict resolution abilities
• Strategic planning and execution Preferred Qualifications
• Graduate / MBA in Retail, Marketing, Business Administration, or related field
• 10–15+ years of experience in retail operations
• Experience managing multi-store and multi-city operations
• Strong exposure to large-format retail / fashion / lifestyle / consumer retail preferred Key Performance Indicators (KPIs)
• Regional sales achievement
• Store profitability and productivity
• Customer satisfaction scores
• Shrinkage and inventory control
• Team retention and engagement
• SOP and audit compliance
• New store launch success rate Preferred Industry Experience
• Fashion & Lifestyle Retail
• Electronics Retail
• Furniture & Home Retail
• FMCG Retail Chains
• Large Format Retail Stores
• Omni-channel Retail Operations

📌 Regional Manaer Store Operations (Kolkata)
🏢 FirstCry.com (BrainBees Solutions
📍 Kolkata